Introduction<\/strong><\/p>\n The A&R conducts and disseminates research relating to Colin Chapman and Lotus.<\/p>\n The primary focus are:-<\/p>\n In the pursuit of such research the editors take a special interest in British society and the events that impinged on Chapman and to which he might have reacted. We consider it a disservice to ignore or a failure if the circumstances and context of his achievements and failings are not placed in the fullest societal context.<\/p>\n Recently the editors were reading \u201cSmoke in the Valley\u201d by Knayston in order to achieve a deeper, fuller and more thorough understanding of Britain in the immediate post war period and thereby structure historical events; and offer better explanations and indeed evaluations of Chapman in period.<\/p>\n A photograph is published in this work entitled \u201cThe car\u00a0 dealers of Warren Street ,autumn 1949\u201d It\u2019s well known that Chapman cut his teeth in his later teens in selling second hand cars. What is less known are the circumstances surrounding the events.<\/p>\n In this article we shall explore the role that Chapman provided in greater detail.<\/p>\n The editors take the opportunity of providing detail references as these are particularly useful, detailed and objective. They will be of considerable relevance to drama, film and documentary film makers wishing to assemble an authentic representation of the era. The titles recorded correspond with Chapman\u2019s adult life and design career. They also contain primary reference to London where Chapman was based, studied, worked and married.<\/p>\n Of the text books mentioned the editors particularly commend \u201c20th\u00a0Century Britain\u201d for its thoroughness and its detailed explanation, analysis and economic data that are the backbone of other events described.<\/p>\n In order to have a fuller grasp of this article subscribers might like to see A&R articles:-<\/p>\n Brief Social Assessment of Britain during the Second World War<\/strong><\/p>\n The British people experienced much in common and particularly those in the industrial town\u2019s cities and ports that were of strategic importance and suffered bombing. The Second World War necessary as it might have been to preserve liberty and decency damaged the economy and improvised people\u2019s lives in many respects. A summary of some of the most important consequences includes:-<\/p>\n Post War Britain<\/strong><\/p>\n Johnson in \u201c20th.Century Britain\u201d identifies distinct phases following the war and the editors support the broad categorization as:-<\/p>\n Murphy observes that:-<\/p>\n \u201cBy the end of the 1940\u2019s the British people were becoming restive, they had endured nearly a decade of rationing\u201d<\/p>\n And the Readers Digest assessment was that:-<\/p>\n \u201cOnce the euphoria of victory faded away, it became clear how much that the war had cost . Britain was utterly exhausted, but the people struggled on. The country needed to be rebuilt for the peace .For several years , the regime of rationing was even tighter than it had been in war, but there were bright glimmers ahead\u2026\u2026\u2026..\u201d<\/p>\n The post war period threw up many obstacles and was not easy for Britain to the extent that in 1947 Atlee announced a crisis austerity plan for the economy. Pertaining to Chapman he was caught up in the consequence of the basic petrol ration that was abolished in August 1947 to halt pleasure motoring. In addition there were emergency budgets. From April 1948 motorists were restricted to 90 miles a month effective from June that year.<\/p>\n Post War Britain experienced many of the fallowing:-<\/p>\n Consumption of selected consumer durables [monthly averages] 1947-57<\/p>\n Year\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New car reg\u2019 [1000\u2019s]\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 TV sets [1000\u2019s]\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Refrigerators [1000\u2019s]<\/p>\n 1949\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.8\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 17.4\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 384<\/p>\n 1950\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.1\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 42.4\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 445<\/p>\n 1951\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.4\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 57.6\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 455<\/p>\n 1954\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 32.7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 104.2\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 515<\/p>\n 1957\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 35.5\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 151.3\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 779<\/p>\n Source: M.Hall \u201cThe consumer sector \u201cin Worswick and Ady, The British Economy.<\/p>\n Income statistics\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 1956\/57<\/p>\n Average weekly wage [women]\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a36.16<\/p>\n Average weekly wage [men]\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a311.89<\/p>\n Annual rate of inflation\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3.7%<\/p>\n Percentage of income spent on food\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 35%<\/p>\n Price of pint of beer\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9p<\/p>\n Percentage of households owning TV\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 27%<\/p>\n 1956 Taylor Woodrow new built house,<\/p>\n Crawley New Town\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a32,195<\/p>\n Average annual wage<\/p>\n 1955-\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a3469<\/p>\n 1960\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a3581<\/p>\n 1970\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a31,289<\/p>\n 1978\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a33,827<\/p>\n Source Britain 1914-200 [Social and Economic History 1945-2000]<\/p>\n However the Festival of Britain nick named the \u201ctonic to the nation\u201d marked a significant turning point. It possibly marked the watershed from austerity towards affluence and ushered in an era of growth, increasing disposable income, freedoms, consumption and in particular the motorcar. It featured innovative design and it fell on the likes of Chapman to be in the vanguard of innovation.<\/p>\n It would be significant opportunity for Chapman and Lotus and one the A&R will analyses from various perspectives in some considerable detail.<\/p>\n The Post War Demand for Transport and Private Cars<\/strong><\/p>\n Mass production amongst other factors had democratized motoring in the 1920\u2019s and 30\u2019s. In the early 1920\u2019s a family size Austin would have cost approximately \u00a3495 [about the annual salary of a professional man in Britain at that time]. In 1923 an Austin Seven would retail c \u00a3225 and this would have fallen to c \u00a3125 in 1930. The Ford \u201cY\u201d competition of 1932 cost approximately \u00a3100.<\/p>\n Of course the Second World War 1939-1945 intervened.<\/p>\n In 1949 some sources suggest that only 7% of adults owned a car.<\/p>\n Some of the factors determining the demand were:-<\/p>\n For the reasons set out above cars were at a premium and fetching high prices.<\/p>\n A further indication of the interest and demand for transport can be expressed in the first post war Motor Show of October 1948 held at Earls Court. Over 550,000 people attended in ten days.Incidently the Jaguar XK120 and Morris Minor [\u00a3569 but restricted] were displayed at polarized ends of the market. 32 British firms exhibited.<\/p>\n In 1948 it\u2019s understood there was approximately 2 million vehicles on British but this increased to 3 million by 1952.<\/p>\n The decade of the 1950\u2019s witnessed many contradictions. Peace accompanied a slow recovery and improving real wages and increased employment opportunities. A Ford Popular cost approximately \u00a3390 in 1953.However the Suez Crisis was a major if short term set back and witnessed the reintroduction of petrol rationing. It was not until 1958 that hire purchase and easy payments would fully open up a consumer society especially for private motor cars.<\/p>\n The popular sports cars associated with the immediate post war period include the Morgan, MG.TC, Triumph TR2 and Austin Healey 100\/4.<\/p>\n Foundation Years<\/strong><\/p>\n This is the title of the second chapter of Lawrence\u2019s biography of Chapman. In many respects this is a valid assessment. It witnesses Colin attend University College in central London. Although Chapman was not perhaps as academic or motivated he was certainly enterprising. Colin and his friend Colin Dare the young men started buying and selling second hand cars. Lawrence observes:-<\/p>\n \u201cWednesday and Saturday afternoons would see the two Colin\u2019s ,Chapman and Dare , in Warren Street , a few hundred yards from University College and London\u2019s notorious meeting place for used car dealers\u2026\u2026\u2026\u2026dealers would arrive in Warren Street , park their cars and trade. Used cars were all that there were in Britain in 1946\u201d<\/p>\n Lawrence confirms our extended research that cars were in considerable demand for the explanations given. It\u2019s possible that Colin Chapman inherited an entrepeneural streak from his father and it might be that these enterprising young men recognized and opportunity and took the moment. They certainly had the mechanical and driving skills, were confident and articulate. Based in London they had close proximity to both the greatest source of raw material and a ready market of buyers as we have established. During this era many famous men and women were developing along similar lines for example Bernie Ecclestone, Eddie Jordan [later generation but similar business skills] , and later in the decade Sir Terrence Conran and Mary Quant along with Sir Freddie Laker<\/p>\n The role that Chapman performed was natural and necessary considering the demand that existed; it might also have provided:-<\/p>\n There was a probability that the cars he acquired were elderly and neglected. The owners possibly no longer needed the cars or were unable to maintain them, many may have lost the garages and storage space as result of the blitz. Therefore Colin provided the useful service of bringing these to the market. Many of the new owners might have been of a younger generation and willing to undertake repairs or have them recommssioned as stop gap before British car manufacturing could resume.<\/p>\n The evidence is that Colin was successful in his venture until the bottom fell out of the market with the sudden petrol rationing announcement. How many cars Chapman bought and sold are not known neither is it clear where they were stored. It might be assumed that he only paid approximately \u00a35-10 for each and invested minimally to make them run.<\/p>\n The editors believe that Colin Chapman was extremely resourceful .He learnt skills the hard way and from modest baseline as had many industrialist entrepreneurs before him. Although not expressed in the words of the time, extending the life of cars had a green dimension .Those built in the 1930\u2019s especially the Austin Seven was probably capable of an extended life. The new owners possibly felt that ownership of a car could be economically justified .It might have allowed a husband to commute on the tube and for the wife to take a part-time job or otherwise support the family. It would have certainly created a leisure opportunity for travel and relaxation. Possibly some of the cars were deliberately bought in damaged condition before entering the growing off road trials competitions.<\/p>\n The negotiating skills that Chapman acquired along with attuning himself to the market would last a lifetime. In future articles we will update this and explain how it developed along with British society and increasing affluence<\/p>\n The Proposed CCM&EC<\/strong><\/p>\n The proposed museum believes that commercial considerations are both necessary and complementary with its educational objectives.<\/p>\n For these reasons our Business Plan includes provision for promoting products and services which share Chapman\u2019s ideals of mechanical efficiency and sustainability. In addition we propose merchandising that explain and interprets the social and cultural context of Chapman\u2019s designs in period. It\u2019s suggested there will be catalogue for on line purchasing.<\/p>\n In particular it is recommended that the proposed CCM&EC holds a series of exhibitions in which the achievements of Chapman can be placed in their historic context. As we have noted these are not merely technical but also contain a social and economic history.<\/p>\n As society changes so does its needs, expectations and fashion. Designers and manufacturers need to be attuned to these. The best like Chapman in fact often anticipate, lead and influence. In fact Chapman was doing this as early as the late 1950\u2019s and early 1960\u2019s with his Elite and Elan.<\/p>\n Conclusion<\/strong><\/p>\n The A&R considers that the fullest appreciation and indeed the fairest evaluation of Colin Chapman requires deep investigation of context and circumstance in order to assess his response to opportunity and for the consequences to be measured.<\/p>\n Through social and economic investigation we hope to reveal many complex and interactive forces and the nuances that surround them. These we hope can form the basis of detailed exhibitions that will permit fully entertaining and educational interpretation to be achieved.<\/p>\n In this article we hope to have shown how adaptive responsive, mature for years and entrepreneurial Chapman was. In future articles we will weld this to his design skills and bring out the extent to which he moulded events and markets. This he attempted on many occasions not least with motorboats, micro lights and public space utility furniture.<\/p>\n Reference:<\/strong><\/p>\n Leisure in Post War Britain .Hylton.Amberley.2012<\/p>\n ISBN: 9781445603438<\/p>\n A World to Build. [1945-48] Kynaston.Bloomsbury.2008<\/p>\n ISBN: 9780747585404<\/p>\n Smoke in the Valley. [1948-51] Kynaston.<\/p>\n ISBN:<\/p>\n Family Britain. [1951-57] Kynaston.Bloomsbury.2009<\/p>\n ISBN: 9781408800836<\/p>\n Demobed.Allport.Yale University.2010<\/p>\n ISBN:<\/p>\n Never Again [Britain 1945-51].Hennessy<\/p>\n ISBN: 9780300168860<\/p>\n An English Affair.Davenport-Hines.Haper.2013.<\/p>\n ISBN: 9780007435845<\/p>\n Seasons in the Sun. [The Battle for Britain 1974-79].Sandbrook.Penguin.<\/p>\n ISBN: 9780141032160<\/p>\n 20th\u00a0Century Britain. [Ed.] Johnson.Longman.1998.<\/p>\n ISBN: 0582228174<\/p>\n Britain 1914-2000. [Ed] D.Murphy.Collins.2000.<\/p>\n ISBN: 0003271315<\/p>\n Yesterday\u2019s Britain. Readers Digest.2000.<\/p>\n ISBN: 0276423917<\/p>\n Colin Chapman.Lawrence.Breedon.2002.<\/p>\n ISBN: 1859832784<\/p>\n Lotus-The Early Years.P.Ross.Coterie.<\/p>\n Please note the editors of the A&R attempt to give the broadest spectrum of references but not all are available for consultation in an article. However by noting their existence it may assist students in their research.<\/em><\/p>\n *Items in italics non A&R library books.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Introduction The A&R conducts and disseminates research relating to Colin Chapman and Lotus. The primary focus are:- The technical and design methodology adopted for his road , race cars and Industrial Design The cultural dimension and impact of Chapman\u2019s designs and racing achievements The exercise of benchmarking to provide comparison and assessment An interpretation of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":280,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"footnotes":""},"_links":{"self":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/1901"}],"collection":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1901"}],"version-history":[{"count":1,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/1901\/revisions"}],"predecessor-version":[{"id":1902,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/1901\/revisions\/1902"}],"up":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/280"}],"wp:attachment":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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