The A&R Interpretation of Survey Results.<\/strong><\/p>\n

In such a survey it would be wise to know what was the size, response rate and who were the participants. [If identified in greater detail than readership] Demographics have an impact. It seems that readers were offered a shortlist from which to select. The evidence suggests this was restricted to post WWII cars. There is a tendency for humans to select the dream or super cars of their youth that remain indelibly in the mind or alternatively those cars that have been owned. Their assessments tend to be coloured by experts who test drive and report. How else could they make estimations of certain super cars? However in the absence of this information does not distract. We might make some assumptions not least from the readership base of the magazine and its history, current style and its journalists.<\/p>\n

An extra strength or counterpoise to the public survey is that of staff. These individuals may have been privileged to drive and more objectively assess all models under consideration. They might have already entered the exercise with a subconscious benchmarking which perhaps is an occupational hazard. Even here within a specialist group with direct experience there is a degree of balance as result of age, experience and probable debate and persuasion.<\/p>\n

The A&R editors observe that Lotus as usual do well both in the reader and staff survey.
\nThe readers placed the Caterham [Lotus Seven derived] in joint fifth place alongside the Jaguar E Type!! , the Elise in 26th jointly with the Miura and the Vauxhall Lotus Carlton in 45th and the Elan 49th. Thus holding four places in the top fifty and one in the top ten.
\nThe staff survey contains five Lotus models. Perhaps the most significant contrast is the placement of the Caterham\/Lotus Seven and Elan in near reverse positions. The Elise was respectively 26th with readers and 17th with staff.<\/p>\n

\u201cCar\u201d articulates is reasoning in smaller detailed descriptions of the Esprit, Caterham\/Lotus Seven, Elise and the Elan.<\/p>\n

The A&R editors note some interesting similarities and contrasts between the two groups. Both shared the perspective regarding the Porsche 911 and a tendency to broad agreement.
\nThe reader survey seems to indicate a preference for practical performance cars that are affordable, useable and accessible to the majority. The high placing of the Caterham Seven might be attributed to second car ownership and the pure driving pleasure it represents v the commute. Readers also like cars with strong aesthetic appeal and or raw performance and this touches on wishful thinking and the powerful imagery that the super car can project.<\/p>\n

The staff assessment as noted is in broad agreement. Staff are possible more occupationally disciplined to fixed criteria and perhaps able to measure nuisances as result of experience and the very great number of cars that they test. Both are valuable.<\/p>\n

The A&R editors are interested in the fact that readers may buy second hand and this and serving \/ quality issues might colour their impressions particularly with older classic cars. Whereas cars provided to the magazine might have been prepared in anticipation. The driving experiences might be very different. Neither party will perhaps have experience of the Ferrari GTO!! Because of their value. Which is of course is a shame.<\/p>\n

The A&R note there are some glaring omissions but accept this might be due to manufacturers not making cars available or small production numbers owners willing to loan for objective testing or perhaps insurance at very practical level.<\/p>\n

Overall the A&R editors concurred with the results. The evidence is that Lotus is respected. The Elan is well-regarded fifty years on. It\u2019s very possibly that manufacturers use benchmarking to assess their products. The A&R will continue to record the democratic evidence of experts and the public for we too use the information. In our case its function is justify the evidence for the proposed CCM&EC based on the fact that Chapman\u2019s cars have and remain so influential. When so many are included in a survey of this type its very evident they are part of the cultural landscape.<\/p>\n

As we are totally biased we thought a photo of each Lotus mentioned was just about right.(Editors discretion)<\/p>\n

<\/a> <\/a> <\/a><\/p>\n

<\/a><\/p>\n

<\/a><\/p>\n

<\/strong>The Proposed CCM&EC<\/strong><\/p>\n

The proposed museum believes that commercial considerations are both necessary and complementary with its educational objectives.
\nFor these reasons our Business Plan includes provision for promoting products and services which share Chapman\u2019s ideals of mechanical efficiency and sustainability. In addition we propose merchandising that explain and interprets the social and cultural context of Chapman\u2019s designs in period. Its suggested there will be catalogue for on line purchasing.
\nIn particular the museum ought conduct surveys such as the \u201c Cars\u201d magazine. This can be done both on line and from visitors. There is significant information to be gained not least relating to acquisition policy but also exhibitions. Contained within surveys is a deep inherent educational opportunity. It can be used to make students more analytical and expose then to engineering \/ production costs\/ problems and outcomes. The museum exhibits and archive might be interrogated as part of the education search and evaluation exercise.
\nIn addition surveys render invaluable commercial information regarding taste and preference and this can be invaluable with regard to merchandising. The proposed CCM&EC although conceived as non-for profit organization must be commercially driven and market analysis is imperative to remain on top of trends. Benchmarking is an invaluable tool for placing exhibits in various peer and competition contexts and provides related merchandising opportunities beyond the dedicated marque.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Car\u201d Survey. October 2012. Introduction Assessment possesses a very human desire to debate and evaluate .It can be an important method of self-criticism and placement. It is a reasonably scientific approach. In simple terms its an elementary benchmarking and or measure of relativity. Best to worst. Almost any subject person \/object can be graded in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":280,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"footnotes":""},"_links":{"self":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/234"}],"collection":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234"}],"version-history":[{"count":7,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/234\/revisions"}],"predecessor-version":[{"id":3869,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/234\/revisions\/3869"}],"up":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/280"}],"wp:attachment":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}