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{"id":2349,"date":"2017-03-10T10:26:44","date_gmt":"2017-03-10T10:26:44","guid":{"rendered":"http:\/\/colinchapmanmuseum.org.uk\/?page_id=2349"},"modified":"2022-06-24T08:19:37","modified_gmt":"2022-06-24T08:19:37","slug":"evora-borealis-the-northern-lights-lotus-evora-410","status":"publish","type":"page","link":"http:\/\/www.colinchapmanmuseum.co.uk\/?page_id=2349","title":{"rendered":"Evora Borealis: The Northern Lights [Lotus Evora 410]"},"content":{"rendered":"

However we will occasionally examine the current generation of Lotus cars when we feel there is continuity or lessons to be learnt that applied in the Chapman era.<\/p>\n

This is relatively brief article as it\u2019s though most of our subscribers will be totally familiar with this model.<\/p>\n

The A&R wherever possible attempts to benchmark Chapman with his peers and his cars with rival competitors. We believe benchmarking has an advantages of objectivity and consistency.<\/p>\n

We were therefore interested in the following newspaper article which adopts a benchmarking criteria.<\/p>\n

They also head up their article with headline: \u201cLotus back in the game-How Lotus turned its fortunes around thanks to this \u00a382K weekend toy\u201d<\/p>\n

Subscribers may be interested in directly relevant A&R articles:-<\/p>\n

\n
Lotus Elan Plus 2<\/li>\n

Lotus Elise<\/li>\n<\/ul>\n
Performance<\/strong><\/p>\n
The editors have taken the following information from the net:-<\/p>\n
The Evora is equipped with a mid-mounted, transverse, Toyota-sourced 3.5-litre<\/a> 24-valve V6 engine. The Evora S uses the same engine but with a supercharger. Both versions are available with a 6-speed manual<\/a> or 6-speed automatic<\/a> with “Intelligent Precision Shift” by Aisin<\/a>.^{[18]<\/sup><\/a> The Evora has a}drag coefficient<\/a> of C<\/em>d<\/a>=0.337.^{[1]<\/sup><\/a><\/p>\n\n\n\n\n\n\n\n\n\nModel<\/strong><\/td>\n Power<\/strong><\/td>\n Torque<\/strong><\/td>\n Emissions
\nCO<\/strong>_{2<\/sub><\/strong><\/td>\n} Top speed<\/strong><\/td>\n Acceleration
\n0-60<\/strong><\/td>\n Economy
\n(combined)<\/strong><\/td>\n<\/tr>\n
Evora<\/td>\n 276\u00a0bhp (206\u00a0kW; 280\u00a0PS) @ 6,400 rpm<\/td>\n 258\u00a0lb\u00b7ft (350\u00a0N\u00b7m) @ 4,600 rpm<\/td>\n 217 g\/km<\/td>\n 163\u00a0mph (262\u00a0km\/h)<\/td>\n 4.8 secs<\/td>\n 30.3\u00a0mpg_{-imp<\/sub> (9.3\u00a0L\/100\u00a0km; 25.2\u00a0mpg_{-US<\/sub>)<\/td>\n<\/tr>\n}}
Evora IPS<\/td>\n 276\u00a0bhp (206\u00a0kW; 280\u00a0PS) @ 6,400 rpm<\/td>\n 258\u00a0lb\u00b7ft (350\u00a0N\u00b7m) @ 4,600 rpm<\/td>\n 210 g\/km<\/td>\n 159\u00a0mph (256\u00a0km\/h)<\/td>\n 5.0 secs<\/td>\n 31.4\u00a0mpg_{-imp<\/sub> (9.0\u00a0L\/100\u00a0km; 26.1\u00a0mpg_{-US<\/sub>)<\/td>\n<\/tr>\n}}
Evora S<\/td>\n 345\u00a0bhp (257\u00a0kW; 350\u00a0PS) @ 7,000 rpm<\/td>\n 295\u00a0lb\u00b7ft (400\u00a0N\u00b7m) @ 4,500 rpm<\/td>\n 229 g\/km<\/td>\n 178\u00a0mph (286\u00a0km\/h)<\/td>\n 4.4 secs<\/td>\n 28.7\u00a0mpg_{-imp<\/sub> (9.8\u00a0L\/100\u00a0km; 23.9\u00a0mpg_{-US<\/sub>)<\/td>\n<\/tr>\n}}
Evora S IPS<\/td>\n 345\u00a0bhp (257\u00a0kW; 350\u00a0PS) @ 7,000 rpm<\/td>\n 295\u00a0lb\u00b7ft (400\u00a0N\u00b7m) @ 4,500 rpm<\/td>\n 224 g\/km<\/td>\n 167\u00a0mph (269\u00a0km\/h)<\/td>\n 4.5 secs<\/td>\n 29.3\u00a0mpg_{-imp<\/sub> (9.6\u00a0L\/100\u00a0km; 24.4\u00a0mpg_{-US<\/sub>)<\/td>\n<\/tr>\n}}
Evora 400<\/td>\n 400\u00a0bhp (298\u00a0kW; 406\u00a0PS) @ 7,000 rpm<\/td>\n 302.5\u00a0lb\u00b7ft (410\u00a0N\u00b7m) @ 3,500 rpm<\/td>\n 225 g\/km<\/td>\n 186\u00a0mph (299\u00a0km\/h)<\/td>\n 4.1 secs<\/td>\n 29.1\u00a0mpg_{-imp<\/sub> (9.7\u00a0L\/100\u00a0km; 24.2\u00a0mpg_{-US<\/sub>)<\/td>\n<\/tr>\n}}
Evora 400 Auto<\/td>\n 400\u00a0bhp (298\u00a0kW; 406\u00a0PS) @ 7,000 rpm<\/td>\n 302.5\u00a0lb\u00b7ft (410\u00a0N\u00b7m) @ 3,500 rpm<\/td>\n 225 g\/km<\/td>\n 174\u00a0mph (280\u00a0km\/h)<\/td>\n 4.1 secs<\/td>\n 29.1\u00a0mpg_{-imp<\/sub> (9.7\u00a0L\/100\u00a0km; 24.2\u00a0mpg_{-US<\/sub>)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/a><\/p>\n
Editors photograph. Car seen at Crystal Palace Revival Sprint<\/p>\n
Chassis<\/strong><\/p>\n
Information taken from the net:-<\/p>\n
The Evora is constructed from a modular lightweight bonded aluminium structure with composite body panels. It features forged aluminium double wishbone suspension with Bilstein high-performance gas dampers and Eibach coaxial coil springs. Steering is by hydraulically assisted power steering.<\/p>\n
Lotus Evora \u201cLife and Style\u201d: Motoring by Peter Burgess [City AM -25thAugust 2015 and Andrew Brady 17^{th<\/sup> Jan.2017]<\/strong><\/p>\n}
As mentioned the editors see value in benchmarking and find the system adopted by Burgess to offer some objectivity, ease of comprehension and brevity .Although we consider other subtleties often prevail \u2013see below]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMarque<\/td>\n Lotus Evora 400<\/td>\n Alfa Romeo 4C<\/td>\n Jaguar F-Type Coupe V6\u00a0 SC<\/td>\n Porsche 911 Carrera Coupe<\/td>\n<\/tr>\n
Price :\u00a3<\/td>\n 72,000<\/td>\n 51,500<\/td>\n 60,260<\/td>\n 73,509<\/td>\n<\/tr>\n
0-62mph [secs]<\/td>\n 4.2<\/td>\n 4.5<\/td>\n 5.5<\/td>\n 4.8<\/td>\n<\/tr>\n
Top Speed[mph]<\/td>\n 186<\/td>\n 160<\/td>\n 171<\/td>\n 180<\/td>\n<\/tr>\n
CO2\/G\/KM<\/td>\n 225g\/km<\/td>\n 257g\/km<\/td>\n 234g\/km<\/td>\n 211g\/km<\/td>\n<\/tr>\n
MPG combined<\/td>\n 31<\/td>\n 41.5<\/td>\n 28.8<\/td>\n 3.4<\/td>\n<\/tr>\n
Verdict<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
Design<\/td>\n ***<\/td>\n ****<\/td>\n ****<\/td>\n ****<\/td>\n<\/tr>\n
Performance<\/td>\n *****<\/td>\n ****<\/td>\n ****<\/td>\n ****<\/td>\n<\/tr>\n
Practicality<\/td>\n ***<\/td>\n **<\/td>\n ***<\/td>\n ****<\/td>\n<\/tr>\n
Value for money<\/td>\n ***<\/td>\n ***<\/td>\n ***<\/td>\n **<\/td>\n<\/tr>\n
<\/td>\n Evora Sport 410<\/td>\n Nissan GT-R<\/td>\n Jaguar F-Type R<\/td>\n Porsche 911 Carrera S<\/td>\n<\/tr>\n
Price :\u00a3<\/td>\n 82,000<\/td>\n 80,995<\/td>\n 89,980<\/td>\n 85,857<\/td>\n<\/tr>\n
0-62mph [secs]<\/td>\n 4.2<\/td>\n 2.8<\/td>\n 4.2<\/td>\n 4.3<\/td>\n<\/tr>\n
Top Speed[mph]<\/td>\n 190<\/td>\n 196<\/td>\n 186<\/td>\n 191<\/td>\n<\/tr>\n
CO2\/G\/KM<\/td>\n 225g\/km<\/td>\n 275g\/km<\/td>\n 225g\/km<\/td>\n 199g\/km<\/td>\n<\/tr>\n
MPG combined<\/td>\n 29.1<\/td>\n 23.9<\/td>\n 26.4<\/td>\n 32.5<\/td>\n<\/tr>\n
Verdict<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n
Design<\/td>\n ****<\/td>\n ***<\/td>\n ****<\/td>\n *****<\/td>\n<\/tr>\n
Performance<\/td>\n *****<\/td>\n *****<\/td>\n ****<\/td>\n ****<\/td>\n<\/tr>\n
Practicality<\/td>\n **<\/td>\n ***<\/td>\n ****<\/td>\n ***<\/td>\n<\/tr>\n
Value for money<\/td>\n ***<\/td>\n ****<\/td>\n ***<\/td>\n ***<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nThe editors feel perhaps the criteria is rather restricted and potential owners might also like to consider:-<\/p>\n
\nRunning costs, depreciation etc.<\/li>\n
Servicing costs<\/li>\n
Insurance<\/li>\n
Wider green credentials<\/li>\n
Insurance<\/li>\n<\/ul>\nAnd of course in a selection of a car potential owners will factor in subtleties of marque reputation, perception and image projected.<\/p>\n
Chapman and Model Range<\/strong><\/p>\n
In the 1970\u2019s Colin Chapman took Lotus up into the prestige marque category. This territory is not just about performance, specification and price. Marketing brand enters the territory of psychology, personal perception, projection and many other subjective factors.<\/p>\n
Chapman possibly realized that there were good commercial reasons to develop higher specification vechicles .The editors believe it becomes a complex equation balancing production costs, profitability with sales.<\/p>\n
Car ownership can be fickle, competition fierce and judgements\/purchasing decisions made in a complex tapestry of imagery, sometimes with performance or practicality not necessarily being primary considerations.<\/p>\n
Having gone up market; the 1970\u2019s were a difficult time for Chapman and Lotus with external economic forces impacting negatively on prestige sports cars.<\/p>\n
We can see the role the Evora provides within the current Lotus range.<\/p>\n
We also hope it can find a niche and be viable.<\/p>\n
Learning Opportunities<\/strong><\/p>\n
Our learning \/educational opportunities are intended to be challenging thought provoking and requiring additional research and\/or analysis.<\/p>\n
These opportunities are particularly designed for a museum\/education centre location where visitors would be able to enjoy access to all the structured resources available in conjunction with any concurrent exhibition.<\/p>\n
In this instance we suggest the following might be appropriate:-<\/p>\n
\nExtend the range of sports cars that might be benchmarked against the Evora; are there closer matches?<\/li>\n
Debate whether or not hot hatch\/sports saloons ought be included<\/li>\n
Consider whether the Evora can claim a niche, how would you estimate the market for this?<\/li>\n
Profile potential owners for Lotus range, treat exercise as marketing exercise<\/li>\n
What advantages\/disadvantages are of \u201cbought in engines\u201d? What has been their role in Lotus marque history<\/li>\n
What is the value\/ liability of incremental range\/platform to motor manufacturers?<\/li>\n
Does trade up and customer loyalty still apply in motor industry?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Editor’s recent photograph of Evora (2016) Introduction The editors have a primary interest in Colin Chapman his cars and related Industrial Design. However we will occasionally examine the current generation of Lotus cars when we feel there is continuity or lessons to be learnt that applied in the Chapman era. This is relatively brief […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":280,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"footnotes":""},"_links":{"self":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/2349"}],"collection":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2349"}],"version-history":[{"count":1,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/2349\/revisions"}],"predecessor-version":[{"id":2350,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/2349\/revisions\/2350"}],"up":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/280"}],"wp:attachment":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}}}}