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{"id":2918,"date":"2019-06-04T14:56:13","date_gmt":"2019-06-04T14:56:13","guid":{"rendered":"http:\/\/colinchapmanmuseum.org.uk\/?page_id=2918"},"modified":"2022-06-24T08:19:37","modified_gmt":"2022-06-24T08:19:37","slug":"drive-my-car-100-objects-that-made-colin-chapman-and-lotus","status":"publish","type":"page","link":"http:\/\/www.colinchapmanmuseum.co.uk\/?page_id=2918","title":{"rendered":"Drive My Car: 100 Objects that made Colin Chapman and Lotus"},"content":{"rendered":"

Introduction<\/strong><\/p>\n

It\u2019s recently become a trend to describe significant objects from history or cultural evolution through 100 objects.<\/p>\n

It was rather obvious that Chapman and Lotus could be tackled in this fashion as adequate resources exist; but the obvious does not always register immediately!!<\/p>\n

However the editors had the light bulb moment when they picked up a copy of Drive My Car <\/em>100 objects that made the Beatles.<\/p>\n

This allowed us to seize on Lotus Collectables & the Lotus Book <\/em>as means to compile a 100-object catalogue of what defined Chapman and Lotus. The elements which contributes to the reputation of the brand and its continuing cutting- edge technology and vanguard position in sports car performance.<\/p>\n

Rather than just a nostalgia trip the editors consider the study of 100 objects provides an intense immersion into Chapman and Lotus brand distinction and differentiation. It permits an at a glance quick reference of assistance to a new audience.<\/p>\n

100 Objects is almanac, scrapbook, serendipity, microscope and telescope of Chapman, Lotus and the unique brand he created.<\/p>\n

Chapman and his colleagues at Lotus during his lifetime created an exceptional British specialist motor brand and consultancy. This has evolved since and Chapman principles continue to inspire, underpin and even influence competitors.<\/p>\n

Chapman and Lotus grew through local to club, to national and international fame both through competition success at the highest level and through exports. In doing so they helped establish the reputation of British engineering to the extent many F1 participants are UK based.<\/p>\n

The editors are proud to have lived, participated and experienced firsthand Lotus achievement .100 objects enable this to be shared and interpretation helps reach new audiences. The appeal of Chapman is rooted in the underdog and the David and Goliath heroic struggle.<\/p>\n

Chapman and Lotus cemented their iconic status relatively early on with their inclusion in TV and cinema i.e. Avengers. Prisoner and James Bond.<\/em><\/p>\n

The aesthetic and technical content of Chapman’s designs collided, merged, influence taste, fashion and collected into a rich kaleidoscope of pop culture in the broadest sense.<\/p>\n

This team work in many ways transformed motorsport and the sports car concept as the Elise continues to do.<\/p>\n

The brand has a remarkable heritage to draw upon. This includes the achievements in:-<\/p>\n