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{"id":3556,"date":"2020-11-10T13:30:58","date_gmt":"2020-11-10T13:30:58","guid":{"rendered":"http:\/\/www.colinchapmanmuseum.co.uk\/?page_id=3556"},"modified":"2022-06-24T08:19:37","modified_gmt":"2022-06-24T08:19:37","slug":"designers-eric-broadley","status":"publish","type":"page","link":"http:\/\/www.colinchapmanmuseum.co.uk\/?page_id=3556","title":{"rendered":"Designers – Eric Broadley"},"content":{"rendered":"

<\/strong><\/p>\n

The Colin Chapman F1 Design Peers Series<\/strong><\/p>\n

Eric Broadley, MBE, 1928-2017: <\/strong>L-O-L-A, Lola, lo, lo, lo, Lola<\/p>\n

\u201cThe Engineers Engineer \u201c<\/em><\/p>\n

\u201cOf the British triumvirate who wrote motorsport history, Eric Broadley remained somewhat in the shadows of Colin Chapman and John Cooper. But his cars, which bore the name Lola, were ground-breaking and successful. In fact, without them, the Ford GT40 would probably have never come to fruition\u2026\u201d<\/p>\n

Lola were manufacturers of off the shelf proprietary racing machinery.<\/p>\n

Introduction<\/strong><\/p>\n

The A&R considers that Colin Chapman\u2019s design career in FI embraced two periods:-<\/p>\n

    \n
  1. From the inception of Lotus cars to the late 1960\u2019s early 1970\u2019s<\/li>\n
  2. The mature period covering the wings\/ ground effect and turbo era until his sad and early death in 1982<\/li>\n<\/ol>\n

    We don\u2019t know what he might have achieved had he lived beyond this.<\/p>\n

    The FI designs of Colin Chapman were considerable not least because of his relatively low budget .He did not have the resources of a multinational to cross-subsidize its racing programme against publicity and a means of developing its engineers.<\/p>\n

    In order to evaluate Colin Chapman better the A&R is committing to a series of benchmarking exercises analyzing the design achievements of his peers in the second half of his career. [We will return to the first in due course].As part of the exercise we will examine some specific models from the respective seasons.<\/p>\n

    If the series is well received it might be possible to extend it in a continuum to the present day whilst also looking at the emerging design talent.<\/p>\n

    These design studies are a natural complement to our series on Design Heroes that gives priority to Industrial and Product Designers.<\/p>\n

    This piece on Eric Broadley is important in the context of Chapman and Lotus.<\/p>\n