Sponsor, Brands, Specialists and Suppliers: The Companies that supported the Chapman \/Lotus Road & Racing Programme<\/strong><\/p>\n <\/strong><\/p>\n Laystall Engineering:<\/strong> Lady Godiva cranks up Climax with Laystall<\/strong><\/p>\n Introduction <\/strong><\/p>\n This is a complementary piece to our dedicated articles\/series on major components and cylinder heads.<\/p>\n In our previous piece we explore in greater detail the use and specification of Laystall Lucas cylinder heads.<\/p>\n Lotus cars sold<\/p>\n They were bought for their:-<\/p>\n All the above were integrated within a total framework design.<\/p>\n The above list is heavily dependent on a select group of components [either bought in proprietary or in house manufacture] that delivered the desired outcomes and met strict criteria.<\/p>\n Many of these components often contributed significantly to the overall aesthetic, many are extremely functional and beautiful in their own right .They formed part of a complementary whole.<\/p>\n In this series we examine:-<\/p>\n Understanding Lotus\u2019s use of proprietary parts provides invaluable learning opportunities not just historical but right up to the present day. These lessons are not just applicable to automotive engineers\/ designers but to the wider Industrial \/Product Design professions.<\/p>\n The Skillful and creative adoption, absorption and integration of components was a powerful factor in the Chapman design methodology and contributed significantly to both competition and commercial success. It also feed his ability to mutate parts and materials to his desired ends.<\/p>\n The use of components is a fundamental skill of the Industrial Designer and the direct provision of added value.<\/p>\n The exact interpretation of sponsorship in conjunction with Lotus is difficult to establish objectively. The appearance of a sponsor\u2019s logo on a car is not necessarily evidence of financial support. Access to historical archive and contracts is sought wherever possible but with the passage of time and for various reasons these are not always available or accessible to the public.<\/p>\n This series also embraces the specialist suppliers to Lotus. We are particularly interested in those suppliers and products that have a connectivity with aviation.<\/p>\n In constructing the historic sponsor series, the A&R looks only at the logos worn in period and assumes the company involved had no objection to Lotus promoting their products. The A&R sees much to be gained by the wider promotion of sponsors but in the event that a specific organization disapproves for any reason that article will be removed.<\/p>\n Sponsorship is an instrument of mutual benefit and promotion. Subscribers might like to see A&R articles on Sponsorship and Product Placement to understand the numerical \/ financial reach provided by sponsorship with its ability to identify and project status through identification.<\/p>\n The principle continues particularly with regard to education based exhibitions [see below for details]<\/p>\n Each of these articles is devoted to a company\/ organization that is believed to have sponsored or supplied specialist items to Lotus.<\/p>\n The intention of each article is to: –<\/p>\n Subscribers might to see complementary and structured pieces to this article: –<\/p>\n Engine Balance and Crankshaft <\/strong><\/p>\n Singh Reyat:<\/p>\n \u201cFor smooth working of the engine, it is necessary that it should be balanced, both in power and mechanically.<\/p>\n An engine is said to be in power balance <\/em>when the power impulses occur at regular intervals with relation to crankshaft rotation and each power impulse exerts the same force.<\/p>\n An engine is known to be in mechanical balance <\/em>when all its working parts are set in such a way that they counterbalance in operation and thereby minimise vibration.<\/p>\n The rotating parts of the engine are balanced mechanically by bringing to static <\/em>as well as dynamic <\/em>balance. The main parts in the engine which are to be balanced mechanically are crankshaft and flywheel. To obtain static balance, the weight must be equal in all directions from the centre when the crankshaft is stationary.<\/p>\n Dynamic balance relates to balance while the part is rotating, it is attained when the centrifugal forces of rotation are equal in all directions at any point. Special machinery is required in this type of balancing \u201c<\/p>\n Laystall Engineering Company Profile \/Abbreviated summary <\/strong><\/p>\n Avoiding repetition subscribers are directed to our dedicated articles as mentioned and the website address below:<\/p>\n http:\/\/www.laystall.co.uk\/<\/p>\n <\/p>\n Figure 1: Image from Graces Guide.Note early advertisement dating from 1924<\/p>\n In the Chapman\/Lotus era the Company was identified with:-<\/p>\n The Chambers Dictionary of Science defines nitriding as: \u201cStellite: TN for a series of alloys \u2026\u2026very hard. Used for cutting tools and for protecting surfaces subject to heavy wear\u201d<\/p>\n <\/p>\n Figure 2: Image from Graces Guide<\/p>\n Lotus Connections <\/strong><\/p>\n Laystall Lucas cylinder heads brought Lotus considerable competition success when fitted with M.G. engines in the Mk.VI and VIII.<\/p>\n In addition at the higher level Laystall is recorded as being the crankshaft supplier to the Lotus 25 and Coventry Climax engine.<\/p>\n Hammill notes:<\/p>\n \u201cThe forged and machined crankshafts for all Coventry Climax engines were made exclusively by Laystall Engineering \u201c<\/p>\n For drawing and illustrations see:<\/p>\n <\/p>\n Figure 3: Editors sketch of Laystall Lucas high compression head.This was adopted on several M.G engine powdered Lotus types of early mid fifties<\/p>\n <\/p>\n Figure 4: Archive and Resource Collection, cf drawing above<\/p>\n <\/strong><\/p>\n Figure 5: Editors sketch of Coventry Climax V8 which powered Lotus 25<\/p>\n Period Address for economic geography exercise<\/strong><\/p>\n 53 Great Suffolk Street,<\/p>\n London<\/p>\n And<\/p>\n Laystall Engineering Co. Ltd,<\/p>\n Wolverhampton<\/p>\n Learning Opportunities<\/strong><\/p>\n Our learning \/educational opportunities are intended to be challenging thought provoking and requiring additional research and\/or analysis.<\/p>\n These opportunities are particularly designed for a museum\/education centre location where visitors would be able to enjoy access to all the structured resources available in conjunction with any concurrent exhibition.<\/p>\n Understanding the potential of componentry particularly proprietary items provides some of the following learning opportunities; in this instance we suggest the following might be appropriate:-<\/p>\n Specific to Laystall:<\/p>\n General<\/p>\n Exhibitions, Education, Economics and Entertainment<\/strong><\/p>\n In the museum context the editors believe that commercial considerations are both necessary and complementary with its educational objectives.<\/p>\n For these reasons our suggested outline Business Plan includes provision for promoting products and services which share Chapman\u2019s ideals of mechanical efficiency and sustainability. In addition we propose merchandising that explain and interprets the social and cultural context of Chapman\u2019s designs in period. It\u2019s suggested there will be catalogue for on line purchasing.<\/p>\n In this instance we suggest the following exhibition titles might be appropriate:-<\/p>\n See our dedicated article in Component Series and:<\/p>\n Specific:-<\/p>\n General:-<\/p>\n Conclusion: \u201cThe whole is greater\u2026\u2026\u2026\u201d<\/strong><\/p>\n There can be little doubt about the significant contribution made by Laystall. They assisted Lotus achieve multiple F1 World Championships.<\/p>\n Components were material to reliability and competitiveness.<\/p>\n Chapman\u2019s design and manufacturing methodology rather confirms the adage that \u201cthe whole can be greater than the sum of the parts\u201d.<\/p>\n It\u2019s an interesting an important study to consider deployment of components. It contributes to aesthetics, assembly economics and sales [attractive components\/ known accepted performance and servicing ability etc.]<\/p>\n It is equally and mutually relevant and beneficial to the component manufacturer.<\/p>\n Chapman and his colleagues often took the best \/ most appropriate mass produced item and almost reinvented it in its service to design objectives. In this manner many components acquired a new status and indeed their aesthetic was enhanced surrounded by the Chapman conceptual whole.<\/p>\n It\u2019s also extremely significant how many of these components were also used in Lotus competition cars. This created a powerful dynamic and interrelationship. Many components:-<\/p>\n The relationship between Lotus and is sponsor specialist suppliers is significant and worthy of close study and has lessons for Engineering, Industrial Design and Manufacturing disciplines.<\/p>\n Along the way it\u2019s possible too to study the wider British motor component industry and how it has helped foster the specialist car manufacturers.<\/p>\n Sponsorship is a worldwide phenomenon of immense commercial impotence. Both to host and sponsor organization.<\/p>\n With the Passage of time it\u2019s likely to become more sophisticated and focused and the internet \/multimedia technology will play greater role.<\/p>\n Sponsors have existed in motorsport before Chapman but he vigorously exploited the concept with Gold Leaf c 1967\/68 and set a pattern for others to follow.<\/p>\n Sponsors of Lotus were likely to benefit financially and in terms of exposure to an extent greater than their investment. The benefits were, and remain essentially similar to present day:-<\/p>\n Appendix 1: Context and operation of sponsorship from the net:-<\/strong><\/p>\n Gain an awareness of controversies regarding sponsorship.<\/p>\n Appendix 2 F1 and related racing results <\/strong><\/p>\n http:\/\/www.snowmoose.com\/LotusCars\/TeamLotus\/TLHistory.html<\/p>\n Reference:<\/strong><\/p>\n Marks of Excellence.P.Mollerup.Phaidon Press.1997.<\/em><\/p>\n ISBN: 0714838381<\/em><\/p>\n Graces Guides<\/em><\/p>\n Internet websites and local History<\/em><\/p>\n Aircraft of the Fighting Powers.Cooper&Thetford.Vol.1.Aircraft [Technical] Publications.1940.<\/p>\n An extensive bibliography is provided in A&R article on John Players Specials\/Gold Leaf<\/p>\n Industrial Design A-Z.C&P Fiell.Taschen.<\/p>\n ISBN: 3822863106<\/p>\n Lotus Book.Taylor.Coterie.1998.<\/p>\n ISBN: 1902351002<\/p>\n Art of the Formula 1 Race Car. Mann, Codling.Motorbooks.2010<\/p>\n ISBN:<\/p>\n Lotus 24, 25, 28, 29, 33.Unique.<\/p>\n Lotus 49, 49B, 49C, 49F.Unique.<\/p>\n ISBN: 1842555185<\/p>\n International Corporate Identity.Olins.Laurence King.1995<\/p>\n ISBN: 1856690377<\/p>\n International Motor Racing 1978.Ed by B.Gill.Macdonald and Jane\u2019s.1978<\/p>\n ISBN: 035409033X<\/p>\n The International Motor Show. Offical Catalogue.1966<\/p>\n Motor Racing Directory 1955-56 [Ed by staff of \u201cMotor Racing\u201d] Pearl Cooper.<\/p>\n Motor Racing Directory.Kettlewell.<\/p>\n ISBN: 0906556007<\/p>\n Autosport A-Z Motorsport Directory. [Annual editions] Haymarket<\/p>\n The Automobile.Reyat.Chand.2013.<\/p>\n ISBN: 8121902142<\/p>\n Fundamentals of Motor Vehicle Technology.Hillier & Pittuck.Hutchinson.1967.<\/p>\n Lotus 49.Wagstaff.Haynes.2014.<\/p>\n ISBN: 9780858334121<\/p>\n Lotus 72.Wagstaff.Haynes.2012.<\/p>\n ISBN.978857331274<\/p>\n Colin Chapman.Lawrence Breedon.2002.<\/p>\n ISBN.1859832784<\/p>\n Colin Chapman.Ludvigsen.Haynes.2010.<\/p>\n ISBN.9781844254132<\/p>\n Coventry Climax Racing Engine\u2019s.Hammill.Veloce.2004.<\/p>\n ISBN.1903706831<\/p>\n Lotus, Coventry Climax and Cosworth Engine\u2019s.Pitt.Unique.<\/p>\n The Anatomy and Development of the F1 Racing Car.Incandela.Haynes.1982.<\/p>\n ISBN.<\/p>\n The 1000 BHP GP cars.Bamsey.Haynes.1988.<\/p>\n ISBN.0854296174<\/p>\n Lotus 98T.Slater.Haynes.2016.<\/p>\n ISBN.97808573377771<\/p>\n <\/p>\n Figure 6<\/p>\n","protected":false},"excerpt":{"rendered":" Sponsor, Brands, Specialists and Suppliers: The Companies that supported the Chapman \/Lotus Road & Racing Programme Laystall Engineering: Lady Godiva cranks up Climax with Laystall Introduction This is a complementary piece to our dedicated articles\/series on major components and cylinder heads. In our previous piece we explore in greater detail the use and specification of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3570,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"footnotes":""},"_links":{"self":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3594"}],"collection":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3594"}],"version-history":[{"count":1,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3594\/revisions"}],"predecessor-version":[{"id":3602,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3594\/revisions\/3602"}],"up":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3570"}],"wp:attachment":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\n\u201ca process for producing hard surfaces on special types of steel by heating in gaseous ammonia. Components are finished machined, hardened and tempered and heated for about 60hr. At 520 degrees C\u2026..\u201d<\/p>\n\n
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\n Laystall<\/td>\n Heads<\/td>\n and bottom ends<\/td>\n<\/tr>\n \n Laystall<\/td>\n <\/td>\n Well Attuned<\/td>\n<\/tr>\n \n Laystall<\/td>\n <\/td>\n Theme Tune<\/td>\n<\/tr>\n \n Laystall<\/td>\n <\/td>\n Signature Tune<\/td>\n<\/tr>\n \n Laystall<\/td>\n <\/td>\n Chapman changes his Tune<\/td>\n<\/tr>\n \n Laystall<\/td>\n <\/td>\n Tune in with Lotus<\/td>\n<\/tr>\n \n Laystall<\/td>\n <\/td>\n Name that Tune<\/td>\n<\/tr>\n \n Laystall<\/td>\n <\/td>\n Tuning Device<\/td>\n<\/tr>\n \n Laystall<\/td>\n <\/td>\n Lady Godiva cranks up Climax with Laystall<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n
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