Sponsor, Brands, Specialists and Suppliers: The Companies that supported the Chapman \/Lotus Road & Racing Programme<\/strong><\/p>\n <\/strong><\/p>\n Lucky Strike: Lotus strike a light <\/strong><\/p>\n Introduction <\/strong><\/p>\n Lotus cars sold<\/p>\n They were bought for their:-<\/p>\n All the above were integrated within a total framework design.<\/p>\n The above list is heavily dependent on a select group of components [either bought in proprietary or in house manufacture] that delivered the desired outcomes and met strict criteria.<\/p>\n Many of these components often contributed significantly to the overall aesthetic, many are extremely functional and beautiful in their own right .They formed part of a complementary whole.<\/p>\n In this series we examine:-<\/p>\n Understanding Lotus\u2019s use of proprietary parts provides invaluable learning opportunities not just historical but right up to the present day. These lessons are not just applicable to automotive engineers\/ designers but to the wider Industrial \/Product Design professions.<\/p>\n The Skillful and creative adoption, absorption and integration of components was a powerful factor in the Chapman design methodology and contributed significantly to both competition and commercial success. It also feed his ability to mutate parts and materials to his desired ends.<\/p>\n The use of components is a fundamental skill of the Industrial Designer and the direct provision of added value.<\/p>\n The exact interpretation of sponsorship in conjunction with Lotus is difficult to establish objectively. The appearance of a sponsor\u2019s logo on a car is not necessarily evidence of financial support. Access to historical archive and contracts is sought wherever possible but with the passage of time and for various reasons these are not always available or accessible to the public.<\/p>\n This series also embraces the specialist suppliers to Lotus. We are particularly interested in those suppliers and products that have a connectivity with aviation.<\/p>\n In constructing the historic sponsor series, the A&R looks only at the logos worn in period and assumes the company involved had no objection to Lotus promoting their products. The A&R sees much to be gained by the wider promotion of sponsors but in the event that a specific organization disapproves for any reason that article will be removed.<\/p>\n Sponsorship is an instrument of mutual benefit and promotion. Subscribers might like to see A&R articles on Sponsorship and Product Placement to understand the numerical \/ financial reach provided by sponsorship with its ability to identify and project status through identification.<\/p>\n The principle continues particularly with regard to education based exhibitions [see below for details]<\/p>\n Each of these articles is devoted to a company\/ organization that is believed to have sponsored or supplied specialist items to Lotus.<\/p>\n The intention of each article is to: –<\/p>\n Subscribers might to see complementary and structured pieces to this article: –<\/p>\n Lucky Strike Company Profile \/Abbreviated summary <\/strong><\/p>\n See internet for details and history of this American Tobacco Company.<\/p>\n In the Chapman\/Lotus era the Company was identified with tobacco manufacturer and advertising. Earlier it had used celebrity endorsement and branding to increase sales \u2013 see chapter on Raymond Loewy<\/a> below.<\/p>\n Lotus Connections <\/strong><\/p>\n In particular Lotus sold both types 49 &72 to privateers.Of whom Dave Charlton racing in South Africa is possibly one of the most successful.<\/p>\n Reference works by Wagstaff on the Lotus 49&72give good coverage on this subject including photographs of Charlton driving Lucky Strike livered cars<\/p>\n Dave Charlton <\/strong><\/p>\n <\/strong><\/p>\n Figure 1: Photograph of Dave Charlton from wiki, note Lucky Strike branding on race suit<\/p>\n https:\/\/en.wikipedia.org\/wiki\/Dave_Charlton<\/a><\/p>\n https:\/\/www.mclaren.com\/racing\/heritage\/driver\/dave-charlton\/<\/a><\/p>\n See net for a variety of others.<\/p>\n Lucky Strike <\/strong><\/p>\n See company history at:<\/p>\n https:\/\/en.wikipedia.org\/wiki\/Lucky_<\/a><\/p>\n \u201cFrom 1972 until the team’s departure in 1975, Lucky Strike sponsored the Scuderia Scribante<\/a> team, which were also known as “Neville Lederle”<\/em> and “Lucky Strike Racing”<\/em>. The cars, driven by Neville Lederle<\/a> and Dave Charlton<\/a>, were some of the first to be sponsored by a major tobacco company after the Lotus Team<\/a> got sponsored by Gold Leaf in 1968, and Marlboro<\/a> started sponsoring British Racing Motors<\/a> in 1972 and later McLaren<\/a> in 1974.[21]<\/sup><\/a>[22]<\/sup><\/a> The team mainly participated in the South African Grand Prix in Kyalami<\/a>, but during the 1972 Formula One season<\/a>, the team also participated in the French Grand Prix in Circuit de Charade<\/a>, the British Grand Prix in Brands Hatch<\/a> and the German Grand Prix at the old N\u00fcrburgring<\/a>.[23]<\/sup><\/a>[24]<\/sup><\/a> After the retirement of the team, it would take more than 20 years before Lucky Strike would participate in Formula 1 again with the British American Racing team.\u201d<\/p>\n <\/p>\n Figure 2: Lucky Strike livery on Lotus 72<\/p>\n Raymond Loewy<\/strong><\/a><\/p>\n Loewy is an extremely famous American Product\/Industrial Designer and brand specialist.<\/p>\n He features in our Design Heroes Series.<\/p>\n He redesigned the Lucky Strike packaging and branding.<\/p>\n \u201cThe white package actually was introduced to modernize the label and to increase the appeal of the package among female smokers; market studies showed that the green package was not found attractive by women, who had become important consumers of tobacco products. The war effort became a convenient way to make the product more marketable while appearing patriotic at the same time.[14]<\/sup><\/a><\/p>\n Famed industrial designer Raymond Loewy<\/a> was challenged by company president George Washington Hill<\/a> to improve the existing green and red package, with a $50,000 bet at stake. Loewy changed the background from green to white, making it more attractive to women, as well as cutting printing costs by eliminating the need for green dye. He also placed the Lucky Strike target logo on both sides of the package, a move that increased both visibility and sales. Hill paid off the bet.[15]<\/sup><\/a>\u201d<\/sup><\/p>\n Period Address for economic geography exercise<\/strong><\/p>\n See United Tobacco Company and related owners (American)<\/p>\n Learning Opportunities<\/strong><\/p>\n Our learning \/educational opportunities are intended to be challenging thought provoking and requiring additional research and\/or analysis.<\/p>\n These opportunities are particularly designed for a museum\/education centre location where visitors would be able to enjoy access to all the structured resources available in conjunction with any concurrent exhibition.<\/p>\n Understanding the potential of componentry particularly proprietary items provides some of the following learning opportunities; in this instance we suggest the following might be appropriate:-<\/p>\n <\/p>\n Figure 3. Image from net, note addition sponsor<\/p>\n Specific to Lucky Strike<\/p>\n General<\/p>\n Exhibitions, Education, Economics and Entertainment<\/strong><\/p>\n In the museum context the editors believe that commercial considerations are both necessary and complementary with its educational objectives.<\/p>\n For these reasons our suggested outline Business Plan includes provision for promoting products and services which share Chapman\u2019s ideals of mechanical efficiency and sustainability. In addition we propose merchandising that explain and interprets the social and cultural context of Chapman\u2019s designs in period. It\u2019s suggested there will be catalogue for on line purchasing.<\/p>\n In this instance we suggest the following exhibition titles might be appropriate:-<\/p>\n Specific:-<\/p>\n General:-<\/p>\n Conclusion: \u201cThe whole is greater\u2026\u2026\u2026\u201d<\/strong><\/p>\n There can be little doubt about the significant contribution made by Lucky Strike and Dave Charlton.<\/p>\n They assisted Lotus achieve multiple South African Championships using both Lotus 49\/72 cars.<\/p>\n The other lessons we might learn include:<\/p>\n Chapman\u2019s design and manufacturing methodology rather confirms the adage that \u201cthe whole can be greater than the sum of the parts\u201d.<\/p>\n It\u2019s an interesting an important study to consider deployment of components. It contributes to aesthetics, assembly economics and sales [attractive components\/ known accepted performance and servicing ability etc.]<\/p>\n It is equally and mutually relevant and beneficial to the component manufacturer.<\/p>\n Chapman and his colleagues often took the best \/ most appropriate mass produced item and almost reinvented it in its service to design objectives. In this manner many components acquired a new status and indeed their aesthetic was enhanced surrounded by the Chapman conceptual whole.<\/p>\n It\u2019s also extremely significant how many of these components were also used in Lotus competition cars. This created a powerful dynamic and interrelationship. Many components:-<\/p>\n The relationship between Lotus and is sponsor specialist suppliers is significant and worthy of close study and has lessons for Engineering, Industrial Design and Manufacturing disciplines.<\/p>\n Along the way it\u2019s possible too to study the wider British motor component industry and how it has helped foster the specialist car manufacturers.<\/p>\n Sponsorship is a worldwide phenomenon of immense commercial impotence. Both to host and sponsor organization.<\/p>\n With the Passage of time it\u2019s likely to become more sophisticated and focused and the internet \/multimedia technology will play greater role.<\/p>\n Sponsors have existed in motorsport before Chapman but he vigorously exploited the concept with Gold Leaf c 1967\/68 and set a pattern for others to follow.<\/p>\n Sponsors of Lotus were likely to benefit financially and in terms of exposure to an extent greater than their investment. The benefits were, and remain essentially similar to present day:-<\/p>\n Appendix 1: Context and operation of sponsorship from the net:-<\/strong><\/p>\n Gain an awareness of controversies regarding sponsorship.<\/p>\n Appendix 2 F1 and related racing results <\/strong><\/p>\n http:\/\/www.snowmoose.com\/LotusCars\/TeamLotus\/TLHistory.html<\/p>\n Reference:<\/strong><\/p>\n Marks of Excellence.P.Mollerup.Phaidon Press.1997.<\/em><\/p>\n ISBN: 0714838381<\/em><\/p>\n Graces Guides<\/em><\/p>\n Internet websites and local History<\/em><\/p>\n Aircraft of the Fighting Powers.Cooper&Thetford.Vol.1.Aircraft [Technical] Publications.1940.<\/p>\n An extensive bibliography is provided in A&R article on John Players Specials\/Gold Leaf<\/p>\n Industrial Design A-Z.C&P Fiell.Taschen.<\/p>\n ISBN: 3822863106<\/p>\n Lotus Book.Taylor.Coterie.1998.<\/p>\n ISBN: 1902351002<\/p>\n Art of the Formula 1 Race Car. Mann, Codling.Motorbooks.2010<\/p>\n ISBN:<\/p>\n Lotus 24, 25, 28, 29, 33.Unique.<\/p>\n Lotus 49, 49B, 49C, 49F.Unique.<\/p>\n ISBN: 1842555185<\/p>\n International Corporate Identity.Olins.Laurence King.1995<\/p>\n ISBN: 1856690377<\/p>\n International Motor Racing 1978.Ed by B.Gill.Macdonald and Jane\u2019s.1978<\/p>\n ISBN: 035409033X<\/p>\n The International Motor Show. Offical Catalogue.1966<\/p>\n Motor Racing Directory 1955-56 [Ed by staff of \u201cMotor Racing\u201d] Pearl Cooper.<\/p>\n Motor Racing Directory.Kettlewell.<\/p>\n ISBN: 0906556007<\/p>\n Autosport A-Z Motorsport Directory. [Annual editions] Haymarket<\/p>\n The Automobile.Reyat.Chand.2013.<\/p>\n ISBN: 8121902142<\/p>\n Fundamentals of Motor Vehicle Technology.Hillier & Pittuck.Hutchinson.1967.<\/p>\n Lotus 49.Wagstaff.Haynes.2014.<\/p>\n ISBN: 9780858334121<\/p>\n Lotus 72.Wagstaff.Haynes.2012.<\/p>\n ISBN.978857331274<\/p>\n Colin Chapman.Lawrence Breedon.2002.<\/p>\n ISBN.1859832784<\/p>\n Colin Chapman.Ludvigsen.Haynes.2010.<\/p>\n ISBN.9781844254132<\/p>\n Coventry Climax Racing Engine\u2019s.Hammill.Veloce.2004.<\/p>\n ISBN.1903706831<\/p>\n Lotus, Coventry Climax and Cosworth Engine\u2019s.Pitt.Unique.<\/p>\n The Anatomy and Development of the F1 Racing Car.Incandela.Haynes.1982.<\/p>\n ISBN.<\/p>\n The 1000 BHP GP cars.Bamsey.Haynes.1988.<\/p>\n ISBN.0854296174<\/p>\n Lotus 98T.Slater.Haynes.2016.<\/p>\n ISBN.97808573377771<\/p>\n Lotus 79.Cotton.Haynes.2016.<\/p>\n ISBN.9781785210792<\/p>\n","protected":false},"excerpt":{"rendered":" Sponsor, Brands, Specialists and Suppliers: The Companies that supported the Chapman \/Lotus Road & Racing Programme Lucky Strike: Lotus strike a light Introduction Lotus cars sold They were bought for their:- Performance \u2013road or track Driving pleasure Reputation and image Aesthetics Symbolism Owner identification \/personality extension etc. All the above were integrated within a total […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3570,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"footnotes":""},"_links":{"self":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3614"}],"collection":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3614"}],"version-history":[{"count":1,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3614\/revisions"}],"predecessor-version":[{"id":3619,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3614\/revisions\/3619"}],"up":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3570"}],"wp:attachment":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\n Lucky Strike Racing<\/td>\n Dave Charlton’s king size success<\/td>\n<\/tr>\n \n Lucky Strike Racing<\/td>\n Dave Charlton tipped to win<\/td>\n<\/tr>\n \n Lucky Strike Racing<\/td>\n Lotus tailor made for Charlton<\/td>\n<\/tr>\n \n Lucky Strike Racing<\/td>\n Low drag Lotus<\/td>\n<\/tr>\n \n Lucky Strike Racing<\/td>\n All smoke and Mirrors<\/td>\n<\/tr>\n \n Lucky Strike Racing<\/td>\n Lotus Lights up<\/td>\n<\/tr>\n \n Lucky Strike Racing<\/td>\n Lucky ,light and Lotus<\/td>\n<\/tr>\n \n Lucky Strike Racing<\/td>\n Striking but good looking?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n
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