Sponsor, Brands, Specialists and Suppliers: The Companies that supported the Chapman \/Lotus Road & Racing Programme<\/strong><\/p>\n Marston Excelsior: Merlin\u2019s, Mosquitos and Marston<\/strong><\/p>\n <\/strong><\/p>\n Figure 1: Editors photograph of the De Havilland Mosquito, note location of radiators in wing<\/p>\n Introduction <\/strong><\/p>\n Lotus cars sold<\/p>\n They were bought for their:-<\/p>\n All the above were integrated within a total framework design.<\/p>\n The above list is heavily dependent on a select group of components [either bought in proprietary or in house manufacture] that delivered the desired outcomes and met strict criteria.<\/p>\n Many of these components often contributed significantly to the overall aesthetic, many are extremely functional and beautiful in their own right .They formed part of a complementary whole.<\/p>\n In this series we examine:-<\/p>\n Understanding Lotus\u2019s use of proprietary parts provides invaluable learning opportunities not just historical but right up to the present day. These lessons are not just applicable to automotive engineers\/ designers but to the wider Industrial \/Product Design professions.<\/p>\n The Skillful and creative adoption, absorption and integration of components was a powerful factor in the Chapman design methodology and contributed significantly to both competition and commercial success. It also feed his ability to mutate parts and materials to his desired ends.<\/p>\n The use of components is a fundamental skill of the Industrial Designer and the direct provision of added value.<\/p>\n The exact interpretation of sponsorship in conjunction with Lotus is difficult to establish objectively. The appearance of a sponsor\u2019s logo on a car is not necessarily evidence of financial support. Access to historical archive and contracts is sought wherever possible but with the passage of time and for various reasons these are not always available or accessible to the public.<\/p>\n This series also embraces the specialist suppliers to Lotus. We are particularly interested in those suppliers and products that have a connectivity with aviation.<\/p>\n In constructing the historic sponsor series, the A&R looks only at the logos worn in period and assumes the company involved had no objection to Lotus promoting their products. The A&R sees much to be gained by the wider promotion of sponsors but in the event that a specific organization disapproves for any reason that article will be removed.<\/p>\n Sponsorship is an instrument of mutual benefit and promotion. Subscribers might like to see A&R articles on Sponsorship and Product Placement to understand the numerical \/ financial reach provided by sponsorship with its ability to identify and project status through identification.<\/p>\n The principle continues particularly with regard to education based exhibitions [see below for details]<\/p>\n Each of these articles is devoted to a company\/ organization that is believed to have sponsored or supplied specialist items to Lotus.<\/p>\n The intention of each article is to: –<\/p>\n Subscribers might to see complementary and structured pieces to this article: –<\/p>\n Marston Company Profile \/Abbreviated summary <\/strong><\/p>\n From Graces Guide<\/p>\n \u201cOf Wolverhampton and Leeds<\/p>\n 1919 Excelsior Motor Radiator Co<\/a> of Leeds was incorporated.<\/p>\n 1943 The radiator business of John Marston Ltd<\/a>, part of ICI Metals Division<\/a>, was merged with another ICI subsidiary Excelsior Motor Radiator Co<\/a> Ltd. of Leeds[1]<\/sup><\/a> to become Marston Excelsior.<\/p>\n WWII Manufactured parts for the De Havilland Mosquito<\/a>. [2]<\/sup><\/a><\/p>\n WWII Marston Excelsior made metal fuel tanks for Wellington Bombers and other aircraft; pioneered development of flexible non-metallic fuel tanks, and self-sealing covers through collaboration between ICI experts in dyestuffs, leather cloth, metals, paint and plastics [3]<\/sup><\/a>.<\/p>\n 1961 Designers, fabricators and sheet metal workers in aluminium and cuprous alloys, uranium, zirconium, tantalum, reinforced plastics and synthetic rubbers. Heat transfer specialists. Products include heat exchangers, pressure vessels, and pipework, bursting discs, special purpose machines, and industrial fans, flexible tanks for aircraft and bulk storage and transport of liquids. [4]<\/sup><\/a><\/p>\n\n
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