<\/p>\n

Figure 1: Image from the net, Lotus 109 note brand name Matra data vision included on lowest point of body side<\/p>\n

Period Address for economic geography exercise<\/strong><\/p>\n

Matra Data Vision,<\/p>\n

Believed to have been in France, but editors do not have exact address.<\/p>\n

Learning Opportunities<\/strong><\/p>\n

Our learning \/educational opportunities are intended to be challenging thought provoking and requiring additional research and\/or analysis.<\/p>\n

These opportunities are particularly designed for a museum\/education centre location where visitors would be able to enjoy access to all the structured resources available in conjunction with any concurrent exhibition.<\/p>\n

Understanding the potential of componentry particularly proprietary items provides some of the following learning opportunities; in this instance we suggest the following might be appropriate:-<\/p>\n

Specific to Datavision<\/p>\n

\n
• The Lotus 109 was international in componentry and sponsors ,list those sponsors and compare with peers of the 1994 season (use template guide at appendix below )<\/li>\n
• How might you go about establishing manufacturers budgets in F1, 1994 season for purpose of attributing success?<\/li>\n
• What are the current functions performed by CAD in F1?<\/li>\n
• Give some examples of CAD in Industrial Design<\/li>\n
• How are CAD applications taught in Britain\u2019s educational establishments?<\/li>\n
• Which successful F1 designers have used both mechanical and CAD techniques?<\/li>\n
• What if any is the interface between CAD and aerodynamic research in F1?<\/li>\n
• Using template basic engineering drawing of Lotus Seven in appendix estimate time and cost of its production, how does it compare with Computer? Is there any evidence that soul and aesthetics <\/em>have been compromised or diluted since computerisation?<\/li>\n
• What is the size and value of the CAD industry<\/li>\n
• How has it changed? And what is its future 2020 onwards?<\/li>\n
• Discuss the relationship with a multi-national mass-production brand\/manufacturer and its links, how and why did it come into existence?<\/li>\n<\/ul>\n

  General<\/p>\n

  \n
  • Use a technical dictionary where needed to define components and roles<\/li>\n
  • Was there a viable alternative to the part under consideration?<\/li>\n
  • Is what might it have been \/cost?<\/li>\n
  • Examine the suppliers\/specialist advertising what does it convey? And what is its iconography?<\/li>\n
  • Integrate this item with our series on the economic geography of motor sports locations and manufacturing bases<\/li>\n
  • Has the component had exposure at any motor shows?<\/li>\n
  • Does the company continue to supply classic\/heritage parts?<\/li>\n
  • What changes in technology and materials have impacted on Lotus through its history?<\/li>\n
  • How does component design impact on form and function<\/li>\n
  • Does the supplier\/specialist have aviation links? If so what?<\/li>\n
  • What is the importance of ergonomics and how does it influence modern automobile design?<\/li>\n
  • Does excessive safety\/ and or ergonomics impact negatively on aesthetics<\/li>\n
  • What is the impact of standardization of platforms through mark ranges and indeed shared with other manufacturers? Could uniformity ultimately impact on sales even if economies of scale improved?<\/li>\n
  • Enumerate Lotus bought in components<\/li>\n
  • How has mass production and proprietary parts assisted the specialist car market?<\/li>\n
  • Produce an engineering drawing of a selected component and consider the specification of the materials and assembly process, costs and volume<\/li>\n
  • Explore an enumerate supplier\/specialists components used in other Industrial Design fields<\/li>\n
  • How did the supplier\/specialist extract value from their sponsorship\/support?<\/li>\n
  • Explore Graces Guide for further background detail<\/li>\n
  • Study the economic geography of the British auto industry what factors determined locations?<\/li>\n
  • What have been the causes of change and circumstance that have impacted on British motor industry?<\/li>\n
  • What has been the role of F1 \/motor sport valley based around Bicester?<\/li>\n
  • What is the importance of outsourcing to the motor industry?<\/li>\n
  • Study a British car specialist like Morgan, TVR, Ginetta or Lotus where do they source parts? What are the advantages?<\/li>\n<\/ul>\n

    Exhibitions, Education, Economics and Entertainment<\/strong><\/p>\n

    In the museum context the editors believe that commercial considerations are both necessary and complementary with its educational objectives.<\/p>\n

    For these reasons our suggested outline Business Plan includes provision for promoting products and services which share Chapman\u2019s ideals of mechanical efficiency and sustainability. In addition we propose merchandising that explain and interprets the social and cultural context of Chapman\u2019s designs in period. It\u2019s suggested there will be catalogue for on line purchasing.<\/p>\n

    In this instance we suggest the following exhibition titles might be appropriate:-<\/p>\n

    Specific:-<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n

    Matra Datavision<\/td>\n	Dodging the Draft<\/td>\n<\/tr>\n
    Matra Datavision<\/td>\n	Computers and conception<\/td>\n<\/tr>\n
    Matra Datavision<\/td>\n	Computer Visionary<\/td>\n<\/tr>\n
    Matra Datavision<\/td>\n	Mechanics work with the Toolbar<\/td>\n<\/tr>\n
    Matra Datavision<\/td>\n	It\u2019s been a hard drive Night<\/td>\n<\/tr>\n
    Matra Datavision<\/td>\n	Monocoque and the Mainframe<\/td>\n<\/tr>\n
    Matra Datavision<\/td>\n	F1 racing on the circuit board<\/td>\n<\/tr>\n
    Matra Datavision<\/td>\n	Power from the search engine<\/td>\n<\/tr>\n
    Matra Datavision<\/td>\n	from the drawing board to the keyboard and onto the dashboard<\/td>\n<\/tr>\n
    Matra Datavision<\/td>\n	From pencil outline to on line<\/td>\n<\/tr>\n
    Matra Datavision<\/td>\n	Blueprints demise following computer delineation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n General:-<\/p>\n \n Lotus Parts: Past ,Present Future<\/li>\n Lotus Parts: The Winning Factor<\/li>\n The Principle Part<\/li>\n Act the Part<\/li>\n Assign the Part<\/li>\n Lotus Components<\/li>\n Lotus Components :Parts and Parcel<\/li>\n Lotus Sponsors, Specialist and Suppliers:Form,Function and Forte<\/li>\n Lotus Components:Parts and Partiality<\/li>\n Lotus Aesthetics : With little to spare<\/li>\n Lotus Cars: Spare and Slender<\/li>\n Product launch with title of dedicated specific relevance<\/li>\n<\/ul>\n Conclusion: \u201cThe whole is greater\u2026\u2026\u2026\u201d<\/strong><\/p>\n Lotus to the 1990\u2019s and early 21st<\/sup>. Century <\/strong><\/p>\n The editors follow Taylor\u2019s example and primarily trace Lotus development into the 1990\u2019s.<\/p>\n We do so for the following reasons:<\/p>\n \n To study continuity and benchmarking between the eras of Chapman and note the evolutionary trends with changing technologies and related factors<\/li>\n We attempt to be comprehensive and inclusive attempting to avoid over concentration on this halcyon era<\/li>\n Although less equipped to discuss the advanced technologies we attempt to provide a coverage, thereby addressing generational perspectives<\/li>\n<\/ul>\n Cimarosti sums up nicely:<\/p>\n \u201cThe Lotus Team had its final season in 1994.It had made its GP debut in 1958 with Graham Hill at Monaco with the Mk. 12 with a front engine.<\/p>\n The Team of Lotus managed by Peter Collins designed the 109 under Peter Wright and Chris Murphy.<\/p>\n It was actually a modernised version of the 107. The Mugen Honda V10 engine ZA -5C was still being used in 1993 by Footwork but was considered rather heavy\u2026.<\/p>\n In the middle of September the firm went bankrupt \u2026.In 1995 the Lotus team was finally dissolved, and one of the most famous GP teams in history disappeared.<\/p>\n During its long career Lotus had always been the one to set the tone, particularly in the time of its founder Colin Chapman, whose ideas had radically influenced the design of racing cars\u2026.<\/p>\n Even after hitting death Lotus had been successful thanks to the great talents of Ayrton Senna.\u201d<\/p>\n Japanese contribution:<\/p>\n <\/p>\n Figure 2<\/p>\n Datavision sponsored Lotus in the last stages of their linkages back to Chapman.<\/p>\n Taylor records of Lotus in their 37 seasons in the background context of the type 109. In the 1990\u2019s Lotus were not fully competitive and were suffering finance difficulties in the F1 programme.<\/p>\n It\u2019s important to explore Honda\u2018s involvement in motorsport to the present day.<\/p>\n We suspect that the possibility many Japanese industries sponsored Lotus because of the Honda engine.They possibly did this from loyalty but also significant commercial advantage.National interests have played an important role in the history of motor sport and this ought be studied for its multi-faceted interactions.<\/p>\n Although our economic geography exercise tends to concentrate on the UK, it\u2019s important to recognise changing manufacturing patterns and locations, the causes and effects.<\/p>\n There can be little doubt about the contribution made by Data Vision ,although we have little by way of published material.The development of CAD is likely to have major cost benefit across a multiple of engineering interfaces associated with the F1 car.It has also very probably determined Lotus road car production since.<\/p>\n Components were material to reliability and competitiveness.<\/p>\n Chapman\u2019s design and manufacturing methodology rather confirms the adage that \u201cthe whole can be greater than the sum of the parts\u201d.<\/p>\n It\u2019s an interesting an important study to consider deployment of components. It contributes to aesthetics, assembly economics and sales [attractive components\/ known accepted performance and servicing ability etc.]<\/p>\n It is equally and mutually relevant and beneficial to the component manufacturer.<\/p>\n Chapman and his colleagues often took the best \/ most appropriate mass produced item and almost reinvented it in its service to design objectives. In this manner many components acquired a new status and indeed their aesthetic was enhanced surrounded by the Chapman conceptual whole.<\/p>\n It\u2019s also extremely significant how many of these components were also used in Lotus competition cars. This created a powerful dynamic and interrelationship. Many components:-<\/p>\n \n Performed well in competition gaining beneficial publicity and sales<\/li>\n Both the component and racing reputation carried through to road cars and assisted sales<\/li>\n The component manufacturer gained disproportionate publicity and assisted products sell in other applications<\/li>\n All together a beneficial spiral was commenced. Publicity of the era often opted to highlight the Lotus dimension in publicity material. In fact there was a powerful synergy.<\/li>\n<\/ul>\n The relationship between Lotus and is sponsor specialist suppliers is significant and worthy of close study and has lessons for Engineering, Industrial Design and Manufacturing disciplines.<\/p>\n Along the way it\u2019s possible too to study the wider British motor component industry and how it has helped foster the specialist car manufacturers.<\/p>\n Sponsorship is a worldwide phenomenon of immense commercial impotence. Both to host and sponsor organization.<\/p>\n With the Passage of time it\u2019s likely to become more sophisticated and focused and the internet \/multimedia technology will play greater role.<\/p>\n Sponsors have existed in motorsport before Chapman but he vigorously exploited the concept with Gold Leaf c 1967\/68 and set a pattern for others to follow.<\/p>\n Sponsors of Lotus were likely to benefit financially and in terms of exposure to an extent greater than their investment. The benefits were, and remain essentially similar to present day:-<\/p>\n \n Access to mass international audience consistent with mass production distribution marketing branding etc.<\/li>\n Demographics of viewing audience and interest groups<\/li>\n Additional subsidiary \/secondary advertising through media, news, magazines etc.<\/li>\n Identification with market \/brand \/marque leader in both F1 and road cars<\/li>\n Association with success and continuity evolving, developing technology, materials etc.<\/li>\n In period the identification with the charm ,charisma and ability to articulate that Chapman possessed<\/li>\n All the attendant glamour , drama ,danger ,and spectacle of F1<\/li>\n Ability to provide conducive hospitality to conduct business<\/li>\n Cost effectiveness of audience cost ratio<\/li>\n Possible further complex corporate benefits<\/li>\n<\/ul>\n Appendix 1: Context and operation of sponsorship from the net:-<\/strong><\/p>\n \n Learn how sponsorship motives have evolved.<\/li>\n Be able to differentiate between advertising and sponsorship.<\/li>\n Learn the advantages of each of the key promotion tools.<\/li>\n Identify the six categories of sponsorship opportunities.<\/li>\n Distinguish between self-evident and strategic linkages.<\/li>\n Learn the trends in spending on sponsorships.<\/li>\n Gain insight as to how ambush marketing and leveraging play roles.<\/li>\n Develop a basic understanding of the three special cases of sponsorship.<\/li>\n Identify the five key sponsorship objectives.<\/li>\n Learn the importance of each sponsorship objective.<\/li>\n Understand the concept of matching.<\/li>\n Learn the potential components of a sponsorship plan.<\/li>\n View a comprehensive example of a sponsorship.<\/li>\n<\/ul>\n Gain an awareness of controversies regarding sponsorship.<\/p>\n Appendix 2: F1 and related racing results <\/strong><\/p>\n http:\/\/www.snowmoose.com\/LotusCars\/TeamLotus\/TLHistory.html<\/p>\n Appendix 3 : from Cimarosti :F1 cars of 1994<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n Marque<\/td>\n Model<\/td>\n Designer<\/td>\n Engine<\/td>\n Gearbox<\/td>\n Dry W’kg<\/td>\n Sponsors<\/td>\n<\/tr>\n Benetton<\/td>\n B194<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n Ferrari<\/td>\n 412T1B<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n Footwork<\/td>\n FA15<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n Jordan<\/td>\n 194<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n Larrousse<\/td>\n LH94<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n Ligier<\/td>\n JS39B<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n Lotus<\/td>\n 109<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n McLaren<\/td>\n MP4\/9<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n Minardi<\/td>\n M194<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n Pacific<\/td>\n PRO1<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n Sauber<\/td>\n C13<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n Simtek<\/td>\n S941<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n Tyrrell<\/td>\n O22<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n Williams<\/td>\n FW16B<\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Appendix 4: Basic engineering drawing of Lotus Seven <\/strong><\/p>\n <\/strong><\/p>\n Figure 3: Image from the net<\/p>\n Reference:<\/strong><\/p>\n Marks of Excellence.P.Mollerup.Phaidon Press.1997.<\/em><\/p>\n ISBN: 0714838381<\/em><\/p>\n Graces Guides<\/em><\/p>\n Internet websites and local History<\/em><\/p>\n Aircraft of the Fighting Powers.Cooper&Thetford.Vol.1.Aircraft [Technical] Publications.1940.<\/p>\n An extensive bibliography is provided in A&R article on John Players Specials\/Gold Leaf<\/p>\n Industrial Design A-Z.C&P Fiell.Taschen.<\/p>\n ISBN: 3822863106<\/p>\n Lotus Book.Taylor.Coterie.1998.<\/p>\n ISBN: 1902351002<\/p>\n Art of the Formula 1 Race Car. Mann, Codling.Motorbooks.2010<\/p>\n ISBN:<\/p>\n Lotus 24, 25, 28, 29, 33.Unique.<\/p>\n Lotus 49, 49B, 49C, 49F.Unique.<\/p>\n ISBN: 1842555185<\/p>\n International Corporate Identity.Olins.Laurence King.1995<\/p>\n ISBN: 1856690377<\/p>\n International Motor Racing 1978.Ed by B.Gill.Macdonald and Jane\u2019s.1978<\/p>\n ISBN: 035409033X<\/p>\n The International Motor Show. Offical Catalogue.1966<\/p>\n Motor Racing Directory 1955-56 [Ed by staff of \u201cMotor Racing\u201d] Pearl Cooper.<\/p>\n Motor Racing Directory.Kettlewell.<\/p>\n ISBN: 0906556007<\/p>\n Autosport A-Z Motorsport Directory. [Annual editions] Haymarket<\/p>\n The Automobile.Reyat.Chand.2013.<\/p>\n ISBN: 8121902142<\/p>\n Fundamentals of Motor Vehicle Technology.Hillier & Pittuck.Hutchinson.1967.<\/p>\n Lotus 49.Wagstaff.Haynes.2014.<\/p>\n ISBN: 9780858334121<\/p>\n Lotus 72.Wagstaff.Haynes.2012.<\/p>\n ISBN.978857331274<\/p>\n Colin Chapman.Lawrence Breedon.2002.<\/p>\n ISBN.1859832784<\/p>\n Colin Chapman.Ludvigsen.Haynes.2010.<\/p>\n ISBN.9781844254132<\/p>\n Coventry Climax Racing Engine\u2019s.Hammill.Veloce.2004.<\/p>\n ISBN.1903706831<\/p>\n Lotus, Coventry Climax and Cosworth Engine\u2019s.Pitt.Unique.<\/p>\n","protected":false},"excerpt":{"rendered":" Sponsor, Brands, Specialists and Suppliers: The Companies that supported the Chapman \/Lotus Road & Racing Programme Matra Datavision: from the drawing board to the keyboard and onto the dashboard Introduction Lotus cars sold They were bought for their:- Performance \u2013road or track Driving pleasure Reputation and image Aesthetics Symbolism Owner identification \/personality extension etc. All […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3570,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"footnotes":""},"_links":{"self":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3647"}],"collection":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3647"}],"version-history":[{"count":1,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3647\/revisions"}],"predecessor-version":[{"id":3652,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3647\/revisions\/3652"}],"up":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3570"}],"wp:attachment":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}