Sponsor, Brands, Specialists and Suppliers: The Companies that supported the Chapman \/Lotus Road & Racing Programme<\/strong><\/p>\n Micromax: Microlight and maximum boost Lotus 98&99T<\/strong><\/p>\n <\/p>\n Figure 1: Image from the net and the Micromax name and logo image<\/p>\n Introduction <\/strong><\/p>\n Lotus cars sold<\/p>\n They were bought for their:-<\/p>\n All the above were integrated within a total framework design.<\/p>\n The above list is heavily dependent on a select group of components [either bought in proprietary or in house manufacture] that delivered the desired outcomes and met strict criteria.<\/p>\n Many of these components often contributed significantly to the overall aesthetic, many are extremely functional and beautiful in their own right .They formed part of a complementary whole.<\/p>\n In this series we examine:-<\/p>\n Understanding Lotus\u2019s use of proprietary parts provides invaluable learning opportunities not just historical but right up to the present day. These lessons are not just applicable to automotive engineers\/ designers but to the wider Industrial \/Product Design professions.<\/p>\n The Skillful and creative adoption, absorption and integration of components was a powerful factor in the Chapman design methodology and contributed significantly to both competition and commercial success. It also feed his ability to mutate parts and materials to his desired ends.<\/p>\n The use of components is a fundamental skill of the Industrial Designer and the direct provision of added value.<\/p>\n The exact interpretation of sponsorship in conjunction with Lotus is difficult to establish objectively. The appearance of a sponsor\u2019s logo on a car is not necessarily evidence of financial support. Access to historical archive and contracts is sought wherever possible but with the passage of time and for various reasons these are not always available or accessible to the public.<\/p>\n This series also embraces the specialist suppliers to Lotus. We are particularly interested in those suppliers and products that have a connectivity with aviation.<\/p>\n In constructing the historic sponsor series, the A&R looks only at the logos worn in period and assumes the company involved had no objection to Lotus promoting their products. The A&R sees much to be gained by the wider promotion of sponsors but in the event that a specific organization disapproves for any reason that article will be removed.<\/p>\n Sponsorship is an instrument of mutual benefit and promotion. Subscribers might like to see A&R articles on Sponsorship and Product Placement to understand the numerical \/ financial reach provided by sponsorship with its ability to identify and project status through identification.<\/p>\n The principle continues particularly with regard to education based exhibitions [see below for details]<\/p>\n Each of these articles is devoted to a company\/ organization that is believed to have sponsored or supplied specialist items to Lotus.<\/p>\n The intention of each article is to: –<\/p>\n Subscribers might to see complementary and structured pieces to this article: –<\/p>\n Mircomax Company Profile \/Abbreviated summary <\/strong><\/p>\n Despite a search and various enquiries around the globe we have been unable to locate the exact sponsor despite their distinctive logo.<\/p>\n There are several companies in the UK with this title others in Australia but none have acknowledged sponsorship of Lotus in the 1980\u2019s.<\/p>\n Lotus Connections <\/strong><\/p>\n The name Micomax appears in capital letters on the Lotus 98T in gold and in blue on the 99T accompanied by what looks like a trademark which seems to resemble a cartoon creature of some sort?<\/p>\n Specifications from Taylor:<\/p>\n <\/p>\n Figure 2: Editors outline sketch exploring the John Player Specials logo on the Lotus 98T, which has Micromax colour coded in body side<\/p>\n Period Address for economic geography exercise<\/strong><\/p>\n Not known<\/p>\n Learning Opportunities<\/strong><\/p>\n Our learning \/educational opportunities are intended to be challenging thought provoking and requiring additional research and\/or analysis.<\/p>\n These opportunities are particularly designed for a museum\/education centre location where visitors would be able to enjoy access to all the structured resources available in conjunction with any concurrent exhibition.<\/p>\n Understanding the potential of componentry particularly proprietary items provides some of the following learning opportunities; in this instance we suggest the following might be appropriate:-<\/p>\n <\/p>\n Figure 3: Image from Team Lotus Archive but also featured in Taylor, The Lotus Book re Lotus 101\/ 1989<\/p>\n Specific to Micromax and Lotus 98\/99T<\/p>\n General<\/p>\n Exhibitions, Education, Economics and Entertainment<\/strong><\/p>\n In the museum context the editors believe that commercial considerations are both necessary and complementary with its educational objectives.<\/p>\n For these reasons our suggested outline Business Plan includes provision for promoting products and services which share Chapman\u2019s ideals of mechanical efficiency and sustainability. In addition we propose merchandising that explain and interprets the social and cultural context of Chapman\u2019s designs in period. It\u2019s suggested there will be catalogue for on line purchasing.<\/p>\n In this instance we suggest the following exhibition titles might be appropriate:-<\/p>\n <\/p>\n Figure 4 : Editors sketch of Lotus 99T<\/p>\n Specific:-<\/p>\n General:-<\/p>\n Conclusion: \u201cThe whole is greater\u2026\u2026\u2026\u201d<\/strong><\/p>\n There can be little doubt about the contribution made by Micromax. They seem to have sponsored Lotus in two consecutive years 1986&1987.<\/p>\n We have endeavoured to be comprehensive in our coverage of sponsors and suppliers including both large and small.<\/p>\n These might have given support through money, materials or services. Incrementally each was important.<\/p>\n In the two years that Micromax supported Lotus even with the supreme talents of<\/p>\n Senna they were improving taking into account a major engine supplier change.<\/p>\n The Team was international.<\/p>\n Perhaps one of our subscribers can identify correctly who Micromax were. Perhaps within the Lotus archive there are details of the contract and possibly the agreement of the exact representation granted. Note the example given of Courtaulds i.e. 22×8.5 cm\u2019s a bargain at $350000, see illustration above.<\/p>\n Components were material to reliability and competitiveness.<\/p>\n Chapman\u2019s design and manufacturing methodology rather confirms the adage that \u201cthe whole can be greater than the sum of the parts\u201d.<\/p>\n It\u2019s an interesting an important study to consider deployment of components. It contributes to aesthetics, assembly economics and sales [attractive components\/ known accepted performance and servicing ability etc.]<\/p>\n It is equally and mutually relevant and beneficial to the component manufacturer.<\/p>\n Chapman and his colleagues often took the best \/ most appropriate mass produced item and almost reinvented it in its service to design objectives. In this manner many components acquired a new status and indeed their aesthetic was enhanced surrounded by the Chapman conceptual whole.<\/p>\n It\u2019s also extremely significant how many of these components were also used in Lotus competition cars. This created a powerful dynamic and interrelationship. Many components:-<\/p>\n The relationship between Lotus and is sponsor specialist suppliers is significant and worthy of close study and has lessons for Engineering, Industrial Design and Manufacturing disciplines.<\/p>\n Along the way it\u2019s possible too to study the wider British motor component industry and how it has helped foster the specialist car manufacturers.<\/p>\n Sponsorship is a worldwide phenomenon of immense commercial impotence. Both to host and sponsor organization.<\/p>\n With the Passage of time it\u2019s likely to become more sophisticated and focused and the internet \/multimedia technology will play greater role.<\/p>\n Sponsors have existed in motorsport before Chapman but he vigorously exploited the concept with Gold Leaf c 1967\/68 and set a pattern for others to follow.<\/p>\n Sponsors of Lotus were likely to benefit financially and in terms of exposure to an extent greater than their investment. The benefits were, and remain essentially similar to present day:-<\/p>\n Appendix 1: Context and operation of sponsorship from the net:-<\/strong><\/p>\n Gain an awareness of controversies regarding sponsorship.<\/p>\n Appendix 2 F1 and related racing results <\/strong><\/p>\n http:\/\/www.snowmoose.com\/LotusCars\/TeamLotus\/TLHistory.html<\/p>\n Appendix 3<\/p>\n Reference:<\/strong><\/p>\n Team Lotus Archive https:\/\/lotus-library.com\/classic-team-lotus-archive\/<\/p>\n Marks of Excellence.P.Mollerup.Phaidon Press.1997.<\/em><\/p>\n ISBN: 0714838381<\/em><\/p>\n Graces Guides<\/em><\/p>\n Internet websites and local History<\/em><\/p>\n Aircraft of the Fighting Powers.Cooper&Thetford.Vol.1.Aircraft [Technical] Publications.1940.<\/p>\n An extensive bibliography is provided in A&R article on John Players Specials\/Gold Leaf<\/p>\n Industrial Design A-Z.C&P Fiell.Taschen.<\/p>\n ISBN: 3822863106<\/p>\n Lotus Book.Taylor.Coterie.1998.<\/p>\n ISBN: 1902351002<\/p>\n Art of the Formula 1 Race Car. Mann, Codling.Motorbooks.2010<\/p>\n ISBN:<\/p>\n Lotus 24, 25, 28, 29, 33.Unique.<\/p>\n Lotus 49, 49B, 49C, 49F.Unique.<\/p>\n ISBN: 1842555185<\/p>\n International Corporate Identity.Olins.Laurence King.1995<\/p>\n ISBN: 1856690377<\/p>\n International Motor Racing 1978.Ed by B.Gill.Macdonald and Jane\u2019s.1978<\/p>\n ISBN: 035409033X<\/p>\n The International Motor Show. Offical Catalogue.1966<\/p>\n Motor Racing Directory 1955-56 [Ed by staff of \u201cMotor Racing\u201d] Pearl Cooper.<\/p>\n Motor Racing Directory.Kettlewell.<\/p>\n ISBN: 0906556007<\/p>\n Autosport A-Z Motorsport Directory. [Annual editions] Haymarket<\/p>\n The Automobile.Reyat.Chand.2013.<\/p>\n ISBN: 8121902142<\/p>\n Fundamentals of Motor Vehicle Technology.Hillier & Pittuck.Hutchinson.1967.<\/p>\n Lotus 49.Wagstaff.Haynes.2014.<\/p>\n ISBN: 9780858334121<\/p>\n Lotus 72.Wagstaff.Haynes.2012.<\/p>\n ISBN.978857331274<\/p>\n Colin Chapman.Lawrence Breedon.2002.<\/p>\n ISBN.1859832784<\/p>\n Colin Chapman.Ludvigsen.Haynes.2010.<\/p>\n ISBN.9781844254132<\/p>\n Coventry Climax Racing Engine\u2019s.Hammill.Veloce.2004.<\/p>\n ISBN.1903706831<\/p>\n Lotus, Coventry Climax and Cosworth Engine\u2019s.Pitt.Unique.<\/p>\n The Anatomy and Development of the F1 Racing Car.Incandela.Haynes.1982.<\/p>\n ISBN.<\/p>\n The 1000 BHP GP cars.Bamsey.Haynes.1988.<\/p>\n ISBN.0854296174<\/p>\n Lotus 98T.Slater.Haynes.2016.<\/p>\n ISBN.97808573377771<\/p>\n Lotus 79.Cotton.Haynes.2016.<\/p>\n ISBN.9781785210792<\/p>\n","protected":false},"excerpt":{"rendered":" Sponsor, Brands, Specialists and Suppliers: The Companies that supported the Chapman \/Lotus Road & Racing Programme Micromax: Microlight and maximum boost Lotus 98&99T Figure 1: Image from the net and the Micromax name and logo image Introduction Lotus cars sold They were bought for their:- Performance \u2013road or track Driving pleasure Reputation and image Aesthetics […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3570,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"footnotes":""},"_links":{"self":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3687"}],"collection":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3687"}],"version-history":[{"count":1,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3687\/revisions"}],"predecessor-version":[{"id":3692,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3687\/revisions\/3692"}],"up":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3570"}],"wp:attachment":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\n Model<\/td>\n Lotus 98T<\/td>\n<\/tr>\n \n Function<\/td>\n Formula 1<\/td>\n<\/tr>\n \n Year<\/td>\n 1986<\/td>\n<\/tr>\n \n Volume<\/td>\n 4<\/td>\n<\/tr>\n \n Engine<\/td>\n Renault EF15B V6 turbo<\/td>\n<\/tr>\n \n C.C.<\/td>\n 1492<\/td>\n<\/tr>\n \n Carburation<\/td>\n Twin GarrettAiResearch turbochargers<\/td>\n<\/tr>\n \n Power Output bhp<\/td>\n 750-900, 1150 in qualifying<\/td>\n<\/tr>\n \n Transmission<\/td>\n Lotus-Hewland DGB 6 speed<\/td>\n<\/tr>\n \n Chassis<\/td>\n Carbon fibre \/Kevlar with aluminium honeycomb monocoque<\/td>\n<\/tr>\n \n Body<\/td>\n Kevlar one piece top, carbon fibre flat undertray<\/td>\n<\/tr>\n \n Front Suspension<\/td>\n Steel rocker lower wishbone, pull rod operated inboard c.s\/d,a.r.b<\/td>\n<\/tr>\n \n Rear Suspension<\/td>\n Steel rocker lower wishbone, pull rod operated inboard c.s\/d,a.r.b<\/td>\n<\/tr>\n \n Brakes F\/R<\/td>\n outboard ventilated carbon fibre discs with single Brembo calipers<\/td>\n<\/tr>\n \n Wheels F\/R<\/td>\n 13×11.5or 12\/13×16.25inch<\/td>\n<\/tr>\n \n Tyres F\/R<\/td>\n 10.00×13\/15.00×13<\/td>\n<\/tr>\n \n Length [inches]<\/td>\n 181<\/td>\n<\/tr>\n \n Width [inches]<\/td>\n 80<\/td>\n<\/tr>\n \n Height [inches]<\/td>\n 41.5<\/td>\n<\/tr>\n \n Wheelbase [inches]<\/td>\n 107<\/td>\n<\/tr>\n \n Track F\/R [inches]<\/td>\n 71.5\/63.75<\/td>\n<\/tr>\n \n Weight -lbs<\/td>\n 1188<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n\n
\n Model<\/td>\n 99T<\/td>\n<\/tr>\n \n Function<\/td>\n FI<\/td>\n<\/tr>\n \n Year<\/td>\n 1987<\/td>\n<\/tr>\n \n Volume<\/td>\n 6<\/td>\n<\/tr>\n \n Engine<\/td>\n Honda RA 166-E V6 Turbo<\/td>\n<\/tr>\n \n C.C.<\/td>\n 1495cc<\/td>\n<\/tr>\n \n Carburation<\/td>\n Twin turbo<\/td>\n<\/tr>\n \n Power Output bhp<\/td>\n 800 bhp<\/td>\n<\/tr>\n \n Transmission<\/td>\n Lotus\/Hewland 6 speed<\/td>\n<\/tr>\n \n Chassis<\/td>\n Carbon fibre\/Kevlar with aluminium honeycomb monocoque<\/td>\n<\/tr>\n \n Body<\/td>\n Kevlar one-piece nose ,cockpit and tail, carbon fibre flat undertray<\/td>\n<\/tr>\n \n Front Suspension<\/td>\n Steel rocker &lower wishbone, pull rod, computer controlled damper<\/td>\n<\/tr>\n \n Rear Suspension<\/td>\n Steel rocker &lower wishbone, pull rod, computer controlled damper<\/td>\n<\/tr>\n \n Brakes F\/R<\/td>\n 11inch outboard ventilated carbon fibre discs with single Brembo caliper<\/td>\n<\/tr>\n \n Wheels F\/R<\/td>\n 13×11.5\/13×16.5inch<\/td>\n<\/tr>\n \n Tyres F\/R<\/td>\n 10.00×13\/15.00×13 Goodyear radials<\/td>\n<\/tr>\n \n Length [inches]<\/td>\n 166″<\/td>\n<\/tr>\n \n Width [inches]<\/td>\n 84.5″<\/td>\n<\/tr>\n \n Height [inches]<\/td>\n 39.5″<\/td>\n<\/tr>\n \n Wheelbase [inches]<\/td>\n 107″<\/td>\n<\/tr>\n \n Track F\/R [inches]<\/td>\n 71\/65″<\/td>\n<\/tr>\n \n Weight -lbs<\/td>\n 1188lb<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \n
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\n Marque<\/td>\n Model \/Type<\/td>\n Chief Designers<\/td>\n Engine maker<\/td>\n Turbo<\/td>\n Tyre Maker<\/td>\n<\/tr>\n \n AGS<\/td>\n JH21C<\/td>\n C.Vanderpleyn<\/td>\n Motori Moderni<\/td>\n V6 Turbo<\/td>\n Pirelli<\/td>\n<\/tr>\n \n Arrows<\/td>\n A8<\/td>\n D.Wass<\/td>\n BMW<\/td>\n Turbo -4 cylinder<\/td>\n Goodyear<\/td>\n<\/tr>\n \n Arrows<\/td>\n A9<\/td>\n D.Wass<\/td>\n BMW<\/td>\n Turbo-4 cylinder<\/td>\n Goodyear<\/td>\n<\/tr>\n \n Benetton<\/td>\n B 186<\/td>\n R.Byrne<\/td>\n BMW<\/td>\n Turbo-4 cylinder<\/td>\n Pirelli<\/td>\n<\/tr>\n \n Brabham<\/td>\n BT 55<\/td>\n G.Murray<\/td>\n BMW<\/td>\n Turbo-4 cylinder<\/td>\n Pirelli<\/td>\n<\/tr>\n \n Ferrari<\/td>\n F1-86<\/td>\n H.Postlethwaite<\/td>\n Ferrari 126C<\/td>\n <\/td>\n Goodyear<\/td>\n<\/tr>\n \n Lola-FORCE<\/td>\n TH-1<\/td>\n N.Oatley<\/td>\n Hart<\/td>\n Turbo-4 cylinder<\/td>\n Goodyear<\/td>\n<\/tr>\n \n Lola-FORCE<\/td>\n TH-2<\/td>\n N.Oatley<\/td>\n Ford<\/td>\n V6 Turbo<\/td>\n Goodyear<\/td>\n<\/tr>\n \n Ligier<\/td>\n JS 27<\/td>\n M.Tetu<\/td>\n Renault<\/td>\n V6 Turbo<\/td>\n Pirelli<\/td>\n<\/tr>\n \n Lotus<\/strong><\/td>\n 98T<\/strong><\/td>\n G.Ducarouge<\/strong><\/td>\n Renault<\/strong><\/td>\n V6 Turbo<\/strong><\/td>\n Goodyear<\/strong><\/td>\n<\/tr>\n \n McLaren<\/td>\n MP4\/2B<\/td>\n J.Barnard<\/td>\n TAG-Porsche<\/td>\n V6 Turbo<\/td>\n Goodyear<\/td>\n<\/tr>\n \n McLaren<\/td>\n MP4\/2C<\/td>\n J.Barnard<\/td>\n TAG-Porsche<\/td>\n V6 Turbo<\/td>\n Goodyear<\/td>\n<\/tr>\n \n Minardi<\/td>\n 185<\/td>\n G.Caliri<\/td>\n Motori Moderni<\/td>\n V6 Turbo<\/td>\n Pirelli<\/td>\n<\/tr>\n \n Oscella<\/td>\n FA 1G<\/td>\n G.Petrotta<\/td>\n Alfa Romeo<\/td>\n V8 turbo<\/td>\n Pirelli<\/td>\n<\/tr>\n \n Oscella<\/td>\n FA 1H<\/td>\n G.Petrotta<\/td>\n Alfa Romeo<\/td>\n Turbo<\/td>\n Pirelli<\/td>\n<\/tr>\n \n Tyrell<\/td>\n 15<\/td>\n M.Phillippe<\/td>\n Renault<\/td>\n V6 Turbo<\/td>\n Goodyear<\/td>\n<\/tr>\n \n Williams<\/td>\n FW 011<\/td>\n P.Head & F.Dernie<\/td>\n Honda<\/td>\n V6 Turbo<\/td>\n Goodyear<\/td>\n<\/tr>\n \n Zakspeed<\/td>\n 841<\/td>\n P.Brown<\/td>\n Zakspeed<\/td>\n Turbo -4 cylinder<\/td>\n Goodyear<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n