Sponsor, Brands, Specialists and Suppliers: The Companies that supported the Chapman \/Lotus Road & Racing Programme<\/strong><\/p>\n <\/strong><\/p>\n Milliken Research Associates: Equations of Motion=Poetry in motion, chapter and verse<\/strong><\/p>\n Introduction <\/strong><\/p>\n In this piece we are deeply indebted to Doug Milliken of Milliken Research Associates for direct first hand comments regarding their consultancy to Lotus.<\/p>\n Lotus cars sold<\/p>\n They were bought for their:-<\/p>\n All the above were integrated within a total framework design.<\/p>\n The above list is heavily dependent on a select group of components [either bought in proprietary or in house manufacture] that delivered the desired outcomes and met strict criteria.<\/p>\n On occasions Lotus used consultancy like Milliken Research Associates.<\/p>\n Many of these components often contributed significantly to the overall aesthetic, many are extremely functional and beautiful in their own right .They formed part of a complementary whole.<\/p>\n In this series we examine:-<\/p>\n Understanding Lotus\u2019s use of proprietary parts provides invaluable learning opportunities not just historical but right up to the present day. These lessons are not just applicable to automotive engineers\/ designers but to the wider Industrial \/Product Design professions.<\/p>\n The Skillful and creative adoption, absorption and integration of components or indeed external specialist help was a powerful factor in the Chapman design methodology and contributed significantly to both competition and commercial success. It also feed his ability to mutate parts and services and materials to his desired ends.<\/p>\n The use of components is a fundamental skill of the Industrial Designer and the direct provision of added value.<\/p>\n The exact interpretation of sponsorship in conjunction with Lotus is difficult to establish objectively. The appearance of a sponsor\u2019s logo on a car is not necessarily evidence of financial support. Access to historical archive and contracts is sought wherever possible but with the passage of time and for various reasons these are not always available or accessible to the public.<\/p>\n This series also embraces the specialist suppliers to Lotus. We are particularly interested in those suppliers and products that have a connectivity with aviation.<\/p>\n In constructing the historic sponsor series, the A&R looks only at the logos worn in period and assumes the company involved had no objection to Lotus promoting their products. The A&R sees much to be gained by the wider promotion of sponsors but in the event that a specific organization disapproves for any reason that article will be removed.<\/p>\n Sponsorship is an instrument of mutual benefit and promotion. Subscribers might like to see A&R articles on Sponsorship and Product Placement to understand the numerical \/ financial reach provided by sponsorship with its ability to identify and project status through identification.<\/p>\n The principle continues particularly with regard to education based exhibitions [see below for details]<\/p>\n Each of these articles is devoted to a company\/ organization that is believed to have sponsored or supplied specialist items to Lotus.<\/p>\n The intention of each article is to: –<\/p>\n Subscribers might to see complementary and structured pieces to this article: –<\/p>\n Milliken Research Associates Logo <\/strong><\/p>\n Doug Milliken explains the origins:<\/p>\n \u201cBill designed his company logo, which combines:<\/p>\n + A Bugatti radiator and positive camber wheels (like the T35A that he owned and raced)<\/p>\n + With wings based on his first career in aeronautical engineering.\u201d<\/p>\n Milliken Research Associates, USA Company Profile \/Abbreviated summary <\/strong><\/p>\n https:\/\/en.wikipedia.org\/wiki\/Vehicle_dynamics<\/p>\n Vehicle dynamics and modelling consultancy relating to vehicle dynamic analysis regarding handling.<\/p>\n Milliken Research acknowledge the contribution made by Olley, respecting this we include details from this British engineer in the appendix below.<\/p>\n In the Chapman\/Lotus era Milliken Research Associates was identified with the following as explained to us:<\/p>\n \u201cAs a result of his racing activity, he became interested in automobile stability and control and the potential for applications of aircraft technology. Under the sponsorship of General Motors, vehicle dynamics activity at CAL developed and substantiated the automobile dynamic equations of motion and developed the first variable stability (servo-controlled) cars. The first six-component tire testing machine was developed, leading to TIRF, the original high-speed, flat-belt tire tester which, some 30 years later, is still one of the most advanced tire testing machines in the world.\u201d<\/p>\n \u201cIn 1976 Bill Milliken started his own consulting\/research firm, Milliken Research Associates, Inc. (MRA). MRA engages in analytical and testing contracts over the range of vehicle dynamics topics. Original developments include the Moment Method approach to automobile stability and control, tire data non-dimensionalization, specialized computer programs for race application, etc.\u201d<\/p>\n Milliken MX-1 Camber Car<\/em><\/strong><\/p>\n \u201cThe Milliken MX-1 ‘Camber Car’ built during the 1960s.<\/p>\n This experimental machine was created to explore a wide variety of negative camber angles and their effect on the car’s handling. The car effectively consisted of two motorcycles leaning in. Although the MX-1 initially had problems running in a straight line, it could corner at remarkably high speeds. The issues were sorted by adding more castor to the front and rear wheels. Milliken extensively tested the car, initially on a small test pad behind his house but eventually he received a road registration, so Milliken could explore the car further on public roads.<\/p>\n Using a purpose-built tubular frame, the construction of the MX-1 started back in 1960 and it took seven years to complete. The suspension was of a conventional design with torsion bar springs. What was very unusual were the dozens of mounting points in the chassis, which allowed Milliken to vary the camber from 0\u00b0 to 25\u00b0. Mounted amidships was a Mercury Marine two-stroke, flat six engine. It produced around 80 bhp and this power was fed to the rear wheels through a Volkswagen gearbox. The MX-1 was clothed in a simple, cigar-shaped body, resembling single seater racers of the day.\u201d<\/p>\n \u201cWilliam F. Milliken\u2019s handling research is fundamental to modern automobile design, and his definitive books on vehicle dynamics provide engineers and racers with practical understanding of chassis design for maximum performance. Equations of Motion<\/strong> is the story of Milliken\u2019s lifetime of experimentation and innovation in vehicle stability and control.\u201d<\/p>\n Doug recalls:<\/p>\n \u201cIn “Equations of Motion” there are several mentions of Chapman, including his offer of a Lotus to Bill and his co-driver for the Sebring 12 Hour one year (Chapman withdrew the invitation before the race).\u201d<\/p>\n <\/strong><\/p>\n Lotus Connections <\/strong><\/p>\n Doug Milliken informed us:<\/p>\n \u201cMy father, Bill Milliken* met Colin Chapman back in the 1950s and I remember meeting him at the USGP at Watkins Glen in the 1960s**.\u00a0 Skipping ahead to the early 1980s, Tony Rudd introduced us to Peter Wright, and this led to about 10 years of Milliken Research Associates representing Lotus Engineering Active Suspension in USA.<\/p>\n ** Bill was the Clerk of the Course for the first 10 years of the USGP at Watkins Glen.\u00a0 I was often snuck into the pits as a child.\u201d<\/p>\n \u201cToward the end of that period, Peter expressed an interest in some of our vehicle dynamics software and the “sponsorship” you mention was in exchange for a license to the MMM software.\u00a0 From memory, the MRA logo*** was on the race car, next to the front wheels.\u00a0 I don’t recall seeing any photos showing the logo, perhaps you can help here?\u201d (Can any of our subscribers help?)<\/p>\n Again from my limited memory, I believe the period of MRA “sponsorship” appeared mid-season.\u00a0 If our logo was on the race car, the decal may have been prepared separately?\u00a0 We had been consulting for Team Lotus for several years before that on vehicle dynamic analysis, to help them understand details of car handling.\u201d<\/p>\n We believe that Milliken were sponsors of Lotus 109 by providing consultancy.<\/p>\n <\/p>\n Figure 1: Lotus 109 image from the net<\/p>\n Period Address for economic geography exercise<\/strong><\/p>\n See Milliken Research Associates website for details.<\/p>\n Learning Opportunities<\/strong><\/p>\n Our learning \/educational opportunities are intended to be challenging thought provoking and requiring additional research and\/or analysis.<\/p>\n These opportunities are particularly designed for a museum\/education centre location where visitors would be able to enjoy access to all the structured resources available in conjunction with any concurrent exhibition.<\/p>\n Understanding the potential of componentry particularly proprietary items provides some of the following learning opportunities; in this instance we suggest the following might be appropriate:-<\/p>\n <\/p>\n Figure 2: Maurice Olley inspired many engineers including Campbell and possibly Costin and Phipps and Chapman. Editors sketch copying Olley\u2019s original layout<\/p>\n Specific to Milliken Research Associates<\/p>\n General<\/p>\n Exhibitions, Education, Economics and Entertainment<\/strong><\/p>\n In the museum context the editors believe that commercial considerations are both necessary and complementary with its educational objectives.<\/p>\n For these reasons our suggested outline Business Plan includes provision for promoting products and services which share Chapman\u2019s ideals of mechanical efficiency and sustainability. In addition we propose merchandising that explain and interprets the social and cultural context of Chapman\u2019s designs in period. It\u2019s suggested there will be catalogue for on line purchasing.<\/p>\n In this instance we suggest the following exhibition titles might be appropriate:-<\/p>\n Specific:-<\/p>\n\n
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\nEquations of Motion<\/strong><\/p>\n\n
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