\n\nLotus & Good Year<\/td>\n | Treads & Traction<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Treading Lightly on the Ground<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Laying a footprint<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Treading on toes<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Driving wheels & tyres<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Wheels of fortune<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Spinning wheels ,Smoking Tyres<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Get a Grip<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Getting a Grip on Power<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Putting the Wind in their sales<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Comes to Grips<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Rubber rubs off……..<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | On the right Track<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Treads & Tracks<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Radical & Radial<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Tyred & Tested<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Eagles, Camels & Raging Bulls<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Aerodynamics & Eagles wings<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Golden Eagles<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | A compound achievement<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Multiply<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Slick Operators<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | An inflated sense of Importance<\/td>\n<\/tr>\n |
\nGoodyear<\/td>\n | Tyres,treads,temperature,thermometers and testing<\/td>\n<\/tr>\n |
\nGoodyear<\/td>\n | The Good the bad and the Goodyear<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Goodyear to come in F1<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Following a tread, staying ahead<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Getting a grip and gripe<\/td>\n<\/tr>\n |
\nGoodyear<\/td>\n | Not a patch on<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Tyre walls and wars on F1<\/td>\n<\/tr>\n |
\nLotus & Good Year<\/td>\n | Goodyear’s and bad years in F1<\/td>\n<\/tr>\n |
\nGoodyear<\/td>\n | Getting their name in F1 Yearbook<\/td>\n<\/tr>\n |
\nGoodyear<\/td>\n | Tyres that deliver the Goods<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n General:-<\/p>\n \n- Lotus Parts: Past ,Present Future<\/li>\n
- Lotus Parts: The Winning Factor<\/li>\n
- The Principle Part<\/li>\n
- Act the Part<\/li>\n
- Assign the Part<\/li>\n
- Lotus Components<\/li>\n
- Lotus Components :Parts and Parcel<\/li>\n
- Lotus Sponsors, Specialist and Suppliers:Form,Function and Forte<\/li>\n
- Lotus Components:Parts and Partiality<\/li>\n
- Lotus Aesthetics : With little to spare<\/li>\n
- Lotus Cars: Spare and Slender<\/li>\n
- Product launch with title of dedicated specific relevance<\/li>\n<\/ul>\n
<\/p>\n Figure 9: Editors sketch exploring relationships between sponsors branding and aesthetics<\/p>\n Conclusion: \u201cThe whole is greater\u2026\u2026\u2026\u201d<\/strong><\/p>\nThere can be little doubt about the significant contribution made by Goodyear.<\/p>\n They assisted Lotus achieve multiple F1 World Championships and many of their F1 cars over varying technologies and changes in regulations. Goodyear and Lotus made a symbiotic mix.<\/p>\n It\u2019s been suggested that Goodyear allocated a 50\/50 percent benefit between technical feedback and publicity.<\/p>\n Of course they also enjoyed success with other marques and drivers from Brabham to Stewart.<\/p>\n Components were material to reliability and competitiveness.<\/p>\n In the Chapman era it ought not be forgotten that Goodyear supplied tyres for virtually every other important category of motor radiant that benefits gleaned from F1 experience is passed on to its customers in these other classes.<\/p>\n This can be confirmed by examining Goodyear\u2019s current statements about sponsorship support. See: Sponsorship Goodyear Corporate on the net.<\/em><\/p>\nThey continue to innovate and inspire. Their contribution, products, research and development are worthy of wider publicity and dissemination.<\/p>\n \u201cGoodyear\u2019s portfolio of expertly crafted tyres delivers performance for motorists who want to get the most out of their driving experience.<\/p>\n The Goodyear Tire & Rubber Company started life in 1898 with just 13 workers. Today, Goodyear is one of the world’s largest tyre companies and has offices in 22 countries around the world producing tyres that deliver outstanding performance and durability.<\/p>\n With over 100 years’ of tyre manufacturing experience, Goodyear is a familiar name across the world for its premium quality tyres which are designed with leading car manufacturers in mind. That\u2019s why Goodyear\u2019s superior quality tyre products have been selected as Original Equipment by many of the world\u2019s leading car brands including BMW, Mercedes-Benz, Audi, Porsche, Bentley and Land Rover.<\/p>\n Goodyear believes that innovation inspires you to do more and empowers you to discover your world of possibilities. From Lunar landings to 368 Formula One Grand Prix wins and land speed records like no other, the Goodyear brand has always been orientated around discovery, being the ultimate goal of every journey.<\/p>\n Goodyear\u2019s tyre innovations include RunOnFlat self-supporting tyres that keep going even in the event of a blowout, ActiveCornerGrip and ActiveBraking which deliver improved braking and cornering respectively, and SmartWear technology for continuous resistance to aquaplaning throughout the tyre\u2019s life\u201d<\/p>\n Chapman\u2019s design and manufacturing methodology rather confirms the adage that \u201cthe whole can be greater than the sum of the parts\u201d.<\/p>\n It\u2019s an interesting an important study to consider deployment of components. It contributes to aesthetics, assembly economics and sales [attractive components\/ known accepted performance and servicing ability etc.]<\/p>\n It is equally and mutually relevant and beneficial to the component manufacturer.<\/p>\n Chapman and his colleagues often took the best \/ most appropriate mass produced item and almost reinvented it in its service to design objectives. In this manner many components acquired a new status and indeed their aesthetic was enhanced surrounded by the Chapman conceptual whole.<\/p>\n It\u2019s also extremely significant how many of these components were also used in Lotus competition cars. This created a powerful dynamic and interrelationship. Many components:-<\/p>\n \n- Performed well in competition gaining beneficial publicity and sales<\/li>\n
- Both the component and racing reputation carried through to road cars and assisted sales<\/li>\n
- The component manufacturer gained disproportionate publicity and assisted products sell in other applications<\/li>\n
- All together a beneficial spiral was commenced. Publicity of the era often opted to highlight the Lotus dimension in publicity material. In fact there was a powerful synergy.<\/li>\n<\/ul>\n
The relationship between Lotus and is sponsor specialist suppliers is significant and worthy of close study and has lessons for Engineering, Industrial Design and Manufacturing disciplines.<\/p>\n Along the way it\u2019s possible too to study the wider British motor component industry and how it has helped foster the specialist car manufacturers.<\/p>\n Sponsorship is a worldwide phenomenon of immense commercial impotence. Both to host and sponsor organization.<\/p>\n With the Passage of time it\u2019s likely to become more sophisticated and focused and the internet \/multimedia technology will play greater role.<\/p>\n Sponsors have existed in motorsport before Chapman but he vigorously exploited the concept with Gold Leaf c 1967\/68 and set a pattern for others to follow.<\/p>\n Sponsors of Lotus were likely to benefit financially and in terms of exposure to an extent greater than their investment. The benefits were, and remain essentially similar to present day:-<\/p>\n \n- Access to mass international audience consistent with mass production distribution marketing branding etc.<\/li>\n
- Demographics of viewing audience and interest groups<\/li>\n
- Additional subsidiary \/secondary advertising through media, news, magazines etc.<\/li>\n
- Identification with market \/brand \/marque leader in both F1 and road cars<\/li>\n
- Association with success and continuity evolving, developing technology, materials etc.<\/li>\n
- In period the identification with the charm ,charisma and ability to articulate that Chapman possessed<\/li>\n
- All the attendant glamour , drama ,danger ,and spectacle of F1<\/li>\n
- Ability to provide conducive hospitality to conduct business<\/li>\n
- Cost effectiveness of audience cost ratio<\/li>\n
- Possible further complex corporate benefits<\/li>\n<\/ul>\n
Appendix 1: Lotus type numbers and tyres <\/strong><\/p>\n\n\n\nType No.<\/strong><\/td>\nFormula<\/strong><\/td>\nYear<\/strong><\/td>\n<\/td>\n | <\/td>\n<\/tr>\n | \n12<\/td>\n | Two<\/td>\n | 1957<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n16<\/td>\n | One<\/td>\n | 1958<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n18<\/td>\n | Junior<\/td>\n | 1960<\/td>\n | Dunlop<\/td>\n | R5<\/td>\n<\/tr>\n | \n18<\/td>\n | One<\/td>\n | 1960<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n20<\/td>\n | Junior<\/td>\n | 1961<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n21<\/td>\n | One<\/td>\n | 1961<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n22<\/td>\n | Junior<\/td>\n | 1962<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n24<\/td>\n | One<\/td>\n | 1962<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n25<\/td>\n | One<\/td>\n | 1962<\/td>\n | Dunlop<\/td>\n | <\/td>\n<\/tr>\n | \n27<\/td>\n | Junior<\/td>\n | 1963<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n29<\/td>\n | Indianapolis<\/td>\n | 1963<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n31<\/td>\n | Three<\/td>\n | 1964<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n32<\/td>\n | Two<\/td>\n | 1964<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n32B<\/td>\n | Tasman<\/td>\n | 1964<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n33<\/td>\n | One<\/td>\n | 1964<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n34<\/td>\n | Indianapolis<\/td>\n | 1964<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n35<\/td>\n | Two<\/td>\n | 1965<\/td>\n | Dunlop<\/td>\n | R7<\/td>\n<\/tr>\n | \n35<\/td>\n | Three<\/td>\n | 1965<\/td>\n | Dunlop<\/td>\n | R7<\/td>\n<\/tr>\n | \n38<\/td>\n | Indianapolis<\/td>\n | 1965<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n39<\/td>\n | Tasman<\/td>\n | 1965<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n41<\/td>\n | Three<\/td>\n | 1966<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n41B<\/td>\n | Two<\/td>\n | 1967<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n42<\/td>\n | Indianapolis<\/td>\n | 1966<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n42F<\/td>\n | Indianapolis<\/td>\n | 1967<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n43<\/td>\n | One<\/td>\n | 1966<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n44<\/td>\n | Two<\/td>\n | 1966<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n48<\/td>\n | Two<\/td>\n | 1967<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n49<\/td>\n | One<\/td>\n | 1967<\/td>\n | TBC<\/td>\n | Firestone?<\/td>\n<\/tr>\n | \n51<\/td>\n | Ford<\/td>\n | 1967<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n55<\/td>\n | Three [prototype]<\/td>\n | 1968<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n56<\/td>\n | Indianapolis<\/td>\n | 1968<\/td>\n | TBC<\/td>\n | Firestone?<\/td>\n<\/tr>\n | \n56B<\/td>\n | One<\/td>\n | 1971<\/td>\n | <\/td>\n | Firestone?<\/td>\n<\/tr>\n | \n57<\/td>\n | One<\/td>\n | 1968<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n58<\/td>\n | Two<\/td>\n | 1968<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n59<\/td>\n | Three<\/td>\n | 1969<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n59B<\/td>\n | Two<\/td>\n | 1969<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n59F<\/td>\n | Ford<\/td>\n | 1969<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n61<\/td>\n | Ford<\/td>\n | 1969<\/td>\n | Firestone<\/td>\n | <\/td>\n<\/tr>\n | \n63<\/td>\n | One<\/td>\n | 1969<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n64<\/td>\n | Indianapolis<\/td>\n | 1969<\/td>\n | Firestone<\/td>\n | <\/td>\n<\/tr>\n | \n68<\/td>\n | A<\/td>\n | 1969<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n69<\/td>\n | Three<\/td>\n | 1971<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n69<\/td>\n | Two<\/td>\n | 1970<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n69F<\/td>\n | <\/td>\n | 1971<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n70<\/td>\n | A\/5000<\/td>\n | 1970<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n72<\/td>\n | One<\/td>\n | 1970<\/td>\n | Firestone<\/td>\n | <\/td>\n<\/tr>\n | \n73<\/td>\n | Three<\/td>\n | 1972<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n74<\/td>\n | Two<\/td>\n | 1973<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n76<\/td>\n | One<\/td>\n | 1974<\/td>\n | Goodyear<\/td>\n | <\/td>\n<\/tr>\n | \n77<\/td>\n | One<\/td>\n | 1976<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n78<\/td>\n | One<\/td>\n | 1977<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n79<\/td>\n | One<\/td>\n | 1978<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n80<\/td>\n | One<\/td>\n | 1979<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n81<\/td>\n | One<\/td>\n | 1980<\/td>\n | Michelin<\/td>\n | <\/td>\n<\/tr>\n | \n86<\/td>\n | One<\/td>\n | 1980<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n87<\/td>\n | One<\/td>\n | 1981<\/td>\n | Michelin<\/td>\n | Goodyear<\/td>\n<\/tr>\n | \n88<\/td>\n | One<\/td>\n | 1981<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n88B<\/td>\n | One<\/td>\n | 1981<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n91<\/td>\n | One<\/td>\n | 1982<\/td>\n | Goodyear<\/td>\n | <\/td>\n<\/tr>\n | \n92<\/td>\n | One<\/td>\n | 1982<\/td>\n | Pirelli<\/td>\n | <\/td>\n<\/tr>\n | \n93T<\/td>\n | One<\/td>\n | 1983<\/td>\n | Pirelli<\/td>\n | P7<\/td>\n<\/tr>\n | \n94T<\/td>\n | One<\/td>\n | 1983<\/td>\n | Pirelli<\/td>\n | <\/td>\n<\/tr>\n | \n95T<\/td>\n | One<\/td>\n | 1984<\/td>\n | Goodyear<\/td>\n | <\/td>\n<\/tr>\n | \n96T<\/td>\n | One<\/td>\n | 1985<\/td>\n | TBC<\/td>\n | <\/td>\n<\/tr>\n | \n97T<\/td>\n | One<\/td>\n | 1985<\/td>\n | Goodyear<\/td>\n | <\/td>\n<\/tr>\n | \n98T<\/td>\n | One<\/td>\n | 1986<\/td>\n | Goodyear<\/td>\n | <\/td>\n<\/tr>\n | \n99T<\/td>\n | One<\/td>\n | 1987<\/td>\n | Goodyear<\/td>\n | <\/td>\n<\/tr>\n | \n100T<\/td>\n | One<\/td>\n | 1988<\/td>\n | Goodyear<\/td>\n | <\/td>\n<\/tr>\n | \n101<\/td>\n | One<\/td>\n | 1989<\/td>\n | Goodyear<\/td>\n | <\/td>\n<\/tr>\n | \n102<\/td>\n | One<\/td>\n | 1990<\/td>\n | Goodyear<\/td>\n | <\/td>\n<\/tr>\n | \n102B<\/td>\n | One<\/td>\n | 1991<\/td>\n | Goodyear<\/td>\n | Eagle<\/td>\n<\/tr>\n | \n107<\/td>\n | One<\/td>\n | 1992<\/td>\n | Goodyear<\/td>\n | Eagle<\/td>\n<\/tr>\n | \n107B<\/td>\n | One<\/td>\n | 1993<\/td>\n | Goodyear<\/td>\n | Eagle<\/td>\n<\/tr>\n | \n109<\/td>\n | One<\/td>\n | 1994<\/td>\n | Goodyear<\/td>\n | Eagle<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Appendix 2: Goodyear race results taken from Goodyear 250GP wins<\/strong><\/p>\n\n\n\nGP Event<\/td>\n | Year<\/td>\n | Driver<\/td>\n | Car<\/td>\n | <\/td>\n | <\/td>\n<\/tr>\n | \nArgentine<\/td>\n | 1973<\/td>\n | E.Fittipaldi<\/td>\n | Lotus<\/td>\n | 72D<\/td>\n | Ford<\/td>\n<\/tr>\n | \nBrazilian<\/td>\n | ditto<\/td>\n | E.Fittipaldi<\/td>\n | Lotus<\/td>\n | 72D<\/td>\n | Ford<\/td>\n<\/tr>\n | \nSpanish<\/td>\n | ditto<\/td>\n | E.Fittipaldi<\/td>\n | Lotus<\/td>\n | 72D<\/td>\n | Ford<\/td>\n<\/tr>\n | \nFrench<\/td>\n | ditto<\/td>\n | Ronnie Peterson<\/td>\n | Lotus<\/td>\n | 72D<\/td>\n | Ford<\/td>\n<\/tr>\n | \nAustrian<\/td>\n | ditto<\/td>\n | Ronnie Peterson<\/td>\n | Lotus<\/td>\n | 72D<\/td>\n | Ford<\/td>\n<\/tr>\n | \nItalian<\/td>\n | ditto<\/td>\n | Ronnie Peterson<\/td>\n | Lotus<\/td>\n | 72D<\/td>\n | Ford<\/td>\n<\/tr>\n | \nWatkins Glen<\/td>\n | ditto<\/td>\n | Ronnie Peterson<\/td>\n | Lotus<\/td>\n | 72D<\/td>\n | Ford<\/td>\n<\/tr>\n | \nMonaco<\/td>\n | 1974<\/td>\n | Ronnie Peterson<\/td>\n | Lotus<\/td>\n | 72D<\/td>\n | Ford<\/td>\n<\/tr>\n | \nFrench<\/td>\n | ditto<\/td>\n | Ronnie Peterson<\/td>\n | Lotus<\/td>\n | 72D<\/td>\n | Ford<\/td>\n<\/tr>\n | \nItalian<\/td>\n | ditto<\/td>\n | Ronnie Peterson<\/td>\n | Lotus<\/td>\n | 72E<\/td>\n | Ford<\/td>\n<\/tr>\n | \nJapanese<\/td>\n | 1976<\/td>\n | Mario Andretti<\/td>\n | Lotus<\/td>\n | 77<\/td>\n | Ford<\/td>\n<\/tr>\n | \nUS Grand Prix West<\/td>\n | 1977<\/td>\n | Mario Andretti<\/td>\n | Lotus<\/td>\n | 78<\/td>\n | Ford<\/td>\n<\/tr>\n | \nSpanish<\/td>\n | ditto<\/td>\n | Mario Andretti<\/td>\n | Lotus<\/td>\n | 78<\/td>\n | Ford<\/td>\n<\/tr>\n | \nBelgium<\/td>\n | ditto<\/td>\n | Gunnar Nilsson<\/td>\n | Lotus<\/td>\n | 78<\/td>\n | Ford<\/td>\n<\/tr>\n | \nFrench<\/td>\n | ditto<\/td>\n | Mario Andretti<\/td>\n | Lotus<\/td>\n | 78<\/td>\n | Ford<\/td>\n<\/tr>\n | \nItalian<\/td>\n | ditto<\/td>\n | Mario Andretti<\/td>\n | Lotus<\/td>\n | 78<\/td>\n | Ford<\/td>\n<\/tr>\n | \nArgentine<\/td>\n | 1978<\/td>\n | Mario Andretti<\/td>\n | Lotus<\/td>\n | 78<\/td>\n | Ford<\/td>\n<\/tr>\n | \nSouth African<\/td>\n | ditto<\/td>\n | Ronnie Peterson<\/td>\n | Lotus<\/td>\n | 78<\/td>\n | Ford<\/td>\n<\/tr>\n | \nBelgium<\/td>\n | ditto<\/td>\n | Mario Andretti<\/td>\n | Lotus<\/td>\n | 79<\/td>\n | Ford<\/td>\n<\/tr>\n | \nSpanish<\/td>\n | ditto<\/td>\n | Mario Andretti<\/td>\n | Lotus<\/td>\n | 79<\/td>\n | Ford<\/td>\n<\/tr>\n | \nFrench<\/td>\n | ditto<\/td>\n | Mario Andretti<\/td>\n | Lotus<\/td>\n | 79<\/td>\n | Ford<\/td>\n<\/tr>\n | \nGerman<\/td>\n | ditto<\/td>\n | Mario Andretti<\/td>\n | Lotus<\/td>\n | 79<\/td>\n | Ford<\/td>\n<\/tr>\n | \nAustrian<\/td>\n | ditto<\/td>\n | Ronnie Peterson<\/td>\n | Lotus<\/td>\n | 79<\/td>\n | Ford<\/td>\n<\/tr>\n | \nDutch<\/td>\n | ditto<\/td>\n | Mario Andretti<\/td>\n | Lotus<\/td>\n | 79<\/td>\n | Ford<\/td>\n<\/tr>\n | \nAustrian<\/td>\n | 1982<\/td>\n | Elio de Angelis<\/td>\n | Lotus<\/td>\n | 91<\/td>\n | Ford<\/td>\n<\/tr>\n | \nPortuguese<\/td>\n | 1985<\/td>\n | Ayrton Senna<\/td>\n | Lotus<\/td>\n | 97T<\/td>\n | Renault<\/td>\n<\/tr>\n | \nSan Marino<\/td>\n | ditto<\/td>\n | Elio de Angelis<\/td>\n | Lotus<\/td>\n | 97T<\/td>\n | Renault<\/td>\n<\/tr>\n | \nBelgium<\/td>\n | ditto<\/td>\n | Ayrton Senna<\/td>\n | Lotus<\/td>\n | 97T<\/td>\n | Renault<\/td>\n<\/tr>\n | \nSpanish<\/td>\n | 1986<\/td>\n | Ayrton Senna<\/td>\n | Lotus<\/td>\n | 98T<\/td>\n | Renault<\/td>\n<\/tr>\n | \nUS GP<\/td>\n | ditto<\/td>\n | Ayrton Senna<\/td>\n | Lotus<\/td>\n | 98T<\/td>\n | Renault<\/td>\n<\/tr>\n | \nMonaco<\/td>\n | 1987<\/td>\n | Ayrton Senna<\/td>\n | Lotus<\/td>\n | 99T<\/td>\n | Honda<\/td>\n<\/tr>\n | \nUS GP<\/td>\n | ditto<\/td>\n | Ayrton Senna<\/td>\n | Lotus<\/td>\n | 997<\/td>\n | Honda<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Appendix 3: Main tyre manufacturer in F1 history <\/strong><\/p>\n\n\n\nTyre Manufacturer<\/td>\n | Adopt benchmarking criteria<\/td>\n<\/tr>\n | \nGoodyear<\/td>\n | <\/td>\n<\/tr>\n | \nPirelli<\/td>\n | <\/td>\n<\/tr>\n | \nBridgestone<\/td>\n | <\/td>\n<\/tr>\n | \nMichelin<\/td>\n | <\/td>\n<\/tr>\n | \nDunlop<\/td>\n | <\/td>\n<\/tr>\n | \nFirestone<\/td>\n | <\/td>\n<\/tr>\n | \nContinental<\/td>\n | <\/td>\n<\/tr>\n | \nEnglebert<\/td>\n | <\/td>\n<\/tr>\n | \nAvon<\/td>\n | <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Reference:<\/strong><\/p>\nMarks of Excellence.P.Mollerup.Phaidon Press.1997.<\/em><\/p>\nISBN: 0714838381<\/em><\/p>\nGraces Guides<\/em><\/p>\nInternet websites and local History<\/em><\/p>\nAircraft of the Fighting Powers.Cooper&Thetford.Vol.1.Aircraft [Technical] Publications.1940.<\/p>\n An extensive bibliography is provided in A&R article on John Players Specials\/Gold Leaf<\/p>\n Industrial Design A-Z.C&P Fiell.Taschen.<\/p>\n ISBN: 3822863106<\/p>\n Lotus Book.Taylor.Coterie.1998.<\/p>\n ISBN: 1902351002<\/p>\n Art of the Formula 1 Race Car. Mann, Codling.Motorbooks.2010<\/p>\n ISBN:<\/p>\n Lotus 24, 25, 28, 29, 33.Unique.<\/p>\n Lotus 49, 49B, 49C, 49F.Unique.<\/p>\n ISBN: 1842555185<\/p>\n International Corporate Identity.Olins.Laurence King.1995<\/p>\n ISBN: 1856690377<\/p>\n International Motor Racing 1978.Ed by B.Gill.Macdonald and Jane\u2019s.1978<\/p>\n ISBN: 035409033X<\/p>\n The International Motor Show. Offical Catalogue.1966<\/p>\n Motor Racing Directory 1955-56 [Ed by staff of \u201cMotor Racing\u201d] Pearl Cooper.<\/p>\n Motor Racing Directory.Kettlewell.<\/p>\n ISBN: 0906556007<\/p>\n Autosport A-Z Motorsport Directory. [Annual editions] Haymarket<\/p>\n The Automobile.Reyat.Chand.2013.<\/p>\n ISBN: 8121902142<\/p>\n Fundamentals of Motor Vehicle Technology.Hillier & Pittuck.Hutchinson.1967.<\/p>\n Lotus 49.Wagstaff.Haynes.2014.<\/p>\n ISBN: 9780858334121<\/p>\n Lotus 72.Wagstaff.Haynes.2012.<\/p>\n ISBN.978857331274<\/p>\n 250 Grand Prix Wins.Henry.Hazelton.1991.<\/strong><\/p>\nISBN.0905138848<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Sponsor, Brands, Specialists and Suppliers: The Companies that supported the Chapman \/Lotus Road & Racing Programme Goodyear Slick Operators Kettlewell \u201cThere are three main reasons why a major manufacturer such as Goodyear takes part in racing To show its products superiority, To learn from the hardest testing ground of all And to win. In the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3723,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false,"footnotes":""},"_links":{"self":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3775"}],"collection":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3775"}],"version-history":[{"count":1,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3775\/revisions"}],"predecessor-version":[{"id":3786,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3775\/revisions\/3786"}],"up":[{"embeddable":true,"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/3723"}],"wp:attachment":[{"href":"http:\/\/www.colinchapmanmuseum.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} | | | | | | |